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# Surf-Side Spreads
Elle March 2010 Shows Beach Chic in ‘A Place in the Sun'

By Venessa Fisher | Published 2010-02-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/elle-march-2010
References: [fashiongonerogue](http://fashiongonerogue.com/2010/02/elle-us-march-10-shannan-click-by-laurie-bartley/) & [elle](http://www.elle.com/)

Summer is approaching fast and every woman is getting that [bathingsuit body](https://www.trendhunter.com/trends/shaping-swimwear) back in shape, so it's no surprise the Elle March 2010 issue is showing hot surf-side fashion in its latest editorial, ‘A Place in the Sun.’ Who better to show off the latest [beach attire](https://www.trendhunter.com/trends/new-swim-collection) than California native and blond model Shannan Click who sports simple and casual pieces for your days on the sand?

The Elle March 2010 spread features loose tank dresses, [gladiator sandals](https://www.trendhunter.com/trends/exclusive-tory-burch-capsule) and plenty of bangles to complete the look.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 60% | Activity: 33% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: South America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Surf-side Fashion:** Discover disruptive innovation opportunities in the beachwear industry by focusing on surf-inspired fashion trends.
- **Casual Chic:** Explore how casual and comfortable clothing pieces can be combined with fashion-forward accessories for a stylish beach look.
- **Minimalist Accessories:** Embrace the trend of wearing simple yet statement-making accessories like bangles and gladiator sandals for a beach-ready ensemble.

### Who This Affects Most

- **Fashion Retail:** Retailers can tap into the surf-side fashion trend to create specialized beachwear collections that cater to consumers' desire for stylish and functional clothing.
- **Accessory Design:** Designers can focus on creating minimalist accessories like bangles and gladiator sandals that complement the casual and effortless aesthetic of surf-side fashion.
- **Fashion Publications:** Fashion magazines can feature editorial spreads that showcase casual, beach-inspired fashion to inspire readers and promote the latest trends in the industry.

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- [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)
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