# Longing Avant-Garde Shoots Rihanna is on the Cover of Elle Magazine May 2012 By Rebecca Byers | Published 2012-04-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/elle-magazine-may-2012 References: [facebook](https://www.facebook.com/media/set/?set=a.10151475610895354.838842.230687490353&type=3) & [celebrity-gossip.net](http://celebrity-gossip.net/rihanna/rihanna-covers-elle-may-2012-597971) Barbadian beauty and pop star Rihanna is featured on the cover of the Elle Magazine May 2012 issue in an edgy and stylish a pastel yellow studded lambskin skirt and jacket by [Versace](https://www.trendhunter.com/trends/tag-bag). The steamy shoot accompanies a intimate interview with the star in which she discusses her break up and reconciliation with Chris Brown, finding a man to settle down with and the prospect of having children. Rihanna was captured by [fashion photographer](https://www.trendhunter.com/trends/alessandro-micheles) Tom Munro for the Elle Magazine cover shoot in a slightly grunge-inspired shoot that features her in [sultry black lace lingerie](https://www.trendhunter.com/trends/velvet-heat) with her now former blond hairdo. Rihanna is also seen in David Yurman jewels including an oval link necklace and cable bracelets in the cover shot. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 12% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Fashion:** Rihanna's fashion choices on the cover of Elle Magazine May 2012 bring attention to the growing trend of celebrity fashion influencing consumer style preferences. - **Edgy Fashion Photography:** Tom Munro's grunge-inspired fashion photography style for the Elle Magazine cover shoot represents a new trend in edgy fashion photography. - **Personal Branding:** Rihanna's intimate interview with Elle Magazine discussing personal topics like her break up with Chris Brown and thoughts on having children reflects a growing trend of celebrities using their personal lives to build and market their personal brands. ### Sectors Adopting This - **Fashion and Apparel:** The growth of celebrity clothing lines and the increasing influence of celebrity fashion on consumer trends present opportunities to innovate within the fashion and apparel industry. - **Magazine Publishing:** The trend of intimate celebrity interviews and high fashion photography in major magazines like Elle provides opportunities for disruptive innovations in magazine publishing. - **Jewelry and Accessories:** Rihanna's use of David Yurman jewels in the Elle Magazine cover shoot demonstrates the potential for celebrity endorsement and collaboration within the jewelry and accessories industry. ## Related on Trend Hunter - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Jewel-Toned Singer-Collaborative Sneakers](https://www.trendhunter.com/trends/avanti.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Vibrant Collaborative Geometric Fashion](https://www.trendhunter.com/trends/roksanda-1.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)