# Lovely Ladylike Spreads Elle Macpherson Harper's Bazaar Australian Fashion September 2010 Shoot By Vittoria Natarelli | Published 2010-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-macpherson-harpers-bazaar-australia-september-2010 References: [picsandmodels.blogspot](http://picsandmodels.blogspot.com/2010/08/elle-macpherson-harpers-bazaar.html) & [harpersbazaar.au](http://www.harpersbazaar.com.au/) Elle Macpherson Harper's Bazaar Australian Fashion September 2010 is a wonderfully womanly spread entitled "I am Woman." Photographed by Luke Irons, Macpherson poses gracefully on the cover with a Louis Vuitton dress. The Elle Macpherson Harper's Bazaar Australian Fashion September 2010 spread shows off the supermodel's natural beauty and soft gazes. This spread captures everything that is womanly, courtesy of Macpherson. **Implications** - The celebration of femininity has only gotten stronger since Mad Men has become an overnight sensation and curvy stars like Scarlett Johanson have held their place on the big screen. This shoot titled 'I am Woman' is an indicator that while androgynous looks have been mainstream lately, now pinks, curve-hugging attire and feminine dresses are ruling fashion for the time being. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 65% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Celebration of Femininity:** Disruptive innovation opportunity: Developing fashion collections and marketing campaigns that celebrate and embrace femininity in response to the shift in consumer preferences. - **Curvy Stars Trend:** Disruptive innovation opportunity: Creating inclusive fashion lines and beauty products that cater to diverse body types, inspired by the rise of curvy stars in the entertainment industry. - **Return of Feminine Dresses:** Disruptive innovation opportunity: Introducing innovative designs and sustainable manufacturing processes to meet the growing demand for feminine dresses in the fashion market. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Adapting fashion trends and production techniques to align with the renewed focus on femininity and inclusivity in the industry. - **Beauty:** Disruptive innovation opportunity: Developing beauty products that promote self-acceptance and cater to diverse body types, reflecting the trend of embracing curvy stars in mainstream media. - **Entertainment:** Disruptive innovation opportunity: Collaborating with fashion designers and beauty brands to create inclusive platforms that showcase and empower diverse body types within the entertainment industry. ## Related on Trend Hunter - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)