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# Beachy Sweatshirt Editorials
The ELLE Kerry Washington Cover Shoot Focuses on Casual Spring Looks

By Meghan Young | Published 2016-03-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/elle-kerry-washington
References: [fashiongonerogue](http://www.fashiongonerogue.com/kerry-washington-beach-elle-2016-photos/)

Although as elegant as ever, the [ELLE](https://www.trendhunter.com/trends/ksubi-by-elle-collection) Kerry [Washington](https://www.trendhunter.com/trends/mens-jewelry-brand) cover shoot shows the actress in outfits much different from her character Olivia Pope of Scandal. After all, the "fixer" is known for her put together wardrobe on the hit television show. That said, there is something stylishly casual about the spring looks featured in this [beach photoshoot](https://www.trendhunter.com/trends/set-sail).

Shot by photographer Dan Martensen, the ELLE Kerry Washington cover shoot features pieces from the likes of Versace, Chloe and Altuzarra amongst others. In the accompanying article, she talks about her role in 'Confirmation,' “This moment was so important because it created a language around women being able to protect themselves. The behavior that Anita Hill described was going on in a lot of offices throughout the country, and most people didn’t think they were doing anything wrong.”

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 70% | Activity: 25% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Casual Spring Looks:** Opportunity for retailers to offer more casual and comfortable spring fashion options.
- **Photographer Editorials:** Opportunity for photographers to showcase their talent and creativity through editorial shoots.
- **Celebrity Fashion Influence:** Opportunity for fashion brands to leverage celebrity endorsements and collaborations to drive sales and brand awareness.

### Who This Affects Most

- **Fashion Retail:** Disruptive innovation opportunity: Integrating technology in retail spaces to provide a personalized shopping experience.
- **Photography:** Disruptive innovation opportunity: Developing AI-powered photography software that enhances and automates the editing process.
- **Entertainment:** Disruptive innovation opportunity: Creating interactive platforms that allow fans to shop for the exact celebrity outfits shown in editorials.

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