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# Sophisticatedly Grim Editorials
The Elle Japan June 2013 Shoot Features Model Chrystal Copland

By Tana Makmanee | Published 2013-04-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/elle-japan-june-2013
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/04/modern-elegance-chrystal-copland-by-tisch-for-elle-japan-june-2013-editorial.html) & [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2013/04/modern-elegance-chrystal-copland-by.html)

With the onslaught of vibrant and colorful summertime clothing styles coming about, it's nice to see certain magazines offering a slightly different approach to summer fashion, and the Elle Japan June 2013 editorial features [dark and sophisticated styles](https://www.trendhunter.com/trends/jiyongkim-fw25) not normally associated with the warm weather.

The editorial features model Chrystal Copland dressed in very [sleek and fitted black dresses](https://www.trendhunter.com/trends/khaotique-noir), with hints of [subtle red and pink tones](https://www.trendhunter.com/trends/songs-of-siren) for a pop of color. Copland's makeup and demeanour is edgy and gothic-like, and the elegantly styled ensembles serves to turn this editorial into something amazingly eye-catching and alluring.

If you're looking to go a little more dark and edgy with your wardrobe this summer, then the Elle Japan June 2013 editorial is sure to give you some fantastic ideas on how to look tough yet chic.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 83% | Activity: 82% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Dark and Sophisticated Styles:** There is an opportunity for fashion brands to offer alternative, edgier options for summer clothing styles.
- **Elegant Gothic Makeup:** Beauty brands can explore gothic-inspired makeup looks to appeal to those who prefer a darker aesthetic.
- **Eye-catching and Alluring Editorials:** Magazines can create visually striking editorial content by featuring models in sleek black ensembles with pops of color.

### Industries Being Reshaped

- **Fashion:** Fashion brands can tap into the demand for dark and sophisticated summer styles.
- **Beauty:** Beauty brands can capitalize on the trend of elegant gothic makeup looks.
- **Publishing:** Magazines can create captivating editorials that appeal to those seeking eye-catching and alluring fashion content.

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