# Sweat-Soaked Duo Shoots Mark Pillai's Elle Italia June 2013 Editorial is Swim Suit Seductive By Leslie Chen | Published 2013-05-19 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/elle-italia-june-2013 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/05/hot-shot-marlijn-hoek-milena-by-mark-pillai-for-elle-italia-june-2013-editorial.html) & [elle.it](http://www.elle.it/) Photo shoots in fashion magazines are usually geared towards a female audience, but I think it's safe to say that this Elle Italia June 2013 editorial will draw in a few male readers as well. Shot by photographer Mark Pillai, the series features models Marlijn Hoek and Milena as they stretch and pose in flexible gymnast-like stances. They look like they've just finished an intense workout and are ready to cool down with a dip in the pool. Stylist Carola Bianchi outfits them in [strappy monochromatic swim suits](https://www.trendhunter.com/trends/bathing-belle) that are [futuristic, fun and above all, sexy](https://www.trendhunter.com/trends/velvet-heat). Check out this Elle Italia June 2013 spread to see how [getting fit](https://www.trendhunter.com/trends/pilates-celine) can also mean looking like you've just stepped off the runway. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Gender-inclusive Fashion Editorials:** Fashion magazines are expanding their target demographic by featuring editorial content that appeals to both male and female readers. - **Athletic Leisure Wear:** The popularity of sporty swimwear as a fashion statement presents opportunities for designers to create a line of athletic leisure wear that can be worn both in and out of the gym. - **Functional Fashion Accessories:** The focus on active lifestyles is driving the market for practical and stylish accessories such as gym bags, water bottles, and fitness trackers. ### Sectors Adopting This - **Fashion:** The fashion industry can expand its customer base by creating fitness-inspired fashion collections that cater to the trend of athleisure. - **Sportswear:** As sporty swimwear continues to be popular, the sportswear industry can create more options for athletic wear that can be worn for both exercise and fashion purposes. - **Fitness Technology:** As the market for fitness trackers grows, there is an opportunity for innovation in wearable technology that combines fashion and function without sacrificing style. ## Related on Trend Hunter - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Fashion-Brand Luxe Fitness Capsules](https://www.trendhunter.com/trends/pilates-celine.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Italian Swimwear Capsules](https://www.trendhunter.com/trends/oseree.md)