# Neutral Surf Fashion Elle Italia June 2010 'Surfin' Costa Rica' is Paradise Pretty By Vittoria Natarelli | Published 2010-05-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/elle-italia-june-2010-surfin-costa-rica References: [fashiongonerogue](http://fashiongonerogue.com/behati-prinsloo-elle-italia-june-2010-matt-jones/) & [elle.it](http://www.elle.it/) The Elle Italia June 2010 'Surfin' Costa Rica' is a comfortably casual but fashion forward spread photographed by Matt Jones and featuring Behati Prinsloo. As the title informs us, the refreshing shoot's backdrop was a tropical Costa Rica beach. The sunkissed skin and long flowing hair of Prinsloo shows us that summer is definitely upon us. The shoot features a couple of jumpers and high-waisted pants and shorts, with colors that are most inspiring including calm greens and nudes. Check out the befittingly natural look of Behati Prinsloo in the Elle Italia June 2010 'Surfin' Costa Rica' spread by clicking through the gallery. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 48% | Activity: 39% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Surf Fashion:** Disruptive innovation opportunity for sustainable surf clothing lines that embody comfort and style. - **High-waisted Pants:** Disruptive innovation opportunity for fashion designers to bring back and revamp the high-waisted pants trend. - **Natural Look:** Disruptive innovation opportunity for beauty brands to incorporate more natural ingredients and promote a more natural look in makeup and skincare products. ### Who This Affects Most - **Fashion:** Fashion industry can leverage this trend to emphasize comfort, sustainability and style in surf clothing. - **Beauty:** Beauty industry can develop products that promote a natural look, harnessing more natural ingredients. - **Sporting Goods:** Surf industry can explore sustainable and eco-friendly ways to manufacture equipment and accessories, leveraging the trend in surf fashion for environmentally conscious consumers. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)