# Modernized Beachside Style Editorials The Elle Italia July 2014 Pillai Photoshoot Updates Looks By Jordy E | Published 2014-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-italia-july-2014 References: [models](http://models.com/work/elle-italia-film-in-costume) & [elle.it](http://www.elle.it) The Elle Italia July 2014 Film in Costume photoshoot updates the classic beachside look. Model Maud Le Fort accessorized and embellished a series of bathing suits in the production, making many of the ensembles much like daytime outfits to be worn in many different environments. Photographer Mark Pillai assembled Film in Costume. The ashen backdrop drew attention to the collection of swimsuits and apparel, displaying the beauty of [high rise bottoms](https://www.trendhunter.com/trends/new-swim-collection), multi-patterned one piece suits, [nautical prints](https://www.trendhunter.com/trends/reformations-second-swim-drop) and an assortment of baby blue, green and light pink hues. While bathing suits often require little else, Micaela Sessa dressed up the pieces with leather jackets, perforated athletic coats, oversize scarves, pliant skirts and even a relaxed pair of jeans. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 26% | Activity: 6% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Modernized Beachside Style:** Brands can take inspiration from this trend and incorporate unconventional fabrics and versatile embellishments into beachwear. - **Accessorizing Swimsuits:** Companies can experiment with introducing accessories to swimsuits, making them suitable for different settings. - **Wearable Beachwear:** The photoshoot demonstrates the potential to create swimwear that can double up as regular wear. ### Sectors Adopting This - **Fashion:** The fashion industry has opportunities to create versatile beachwear that is both functional and trendy. - **Retail:** Retailers can create exclusive collections that follow the modernized beachside trends, satisfying customer demands for unique, stylish and versatile swimwear. - **Accessories:** This trend is an opportunity for accessories businesses to create beachwear add-ons such as scarves, jewelry, and jackets. ## Related on Trend Hunter - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)