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# Jumper Cable Couture
Coco Rocha is All Energy for Alexei Hay in Elle Italia January 2011

By Armida Ascano | Published 2010-12-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/elle-italia-january-2011
References: [zombieandcandy](http://zombieandcandy.com/coco-rocha-by-alexei-hay) & [elle.it](http://www.elle.it/)

Killer Canadian model [Coco Rocha](https://www.trendhunter.com/trends/sunny-honey-protect) strikes again in the [Elle Italia](https://www.trendhunter.com/trends/ksubi-by-elle-collection) January 2011 edition. This magnetic model poses for Alexei Hay in a spread entitled '[Energy Coco](https://www.trendhunter.com/trends/eros-energy),' dedicated entirely to Coco and her natural optimism and high spirits.

The spread features tons of technicolor garments to boost your energy and put a little pep in your step. The high-voltage spread even features some jumper cables, just in case colorful clothes aren't enough of an energy boost. Get a sneak peek at the Elle Italia January 2011 edition in the gallery.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 46% | Activity: 19% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Technicolor Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly technicolor clothing to meet the growing demand for vibrant and energy-boosting fashion.
- **Optimism-inspired Style:** Disruptive innovation opportunity: Create a fashion brand that incorporates positive messaging and designs to uplift and empower consumers.
- **Energy-boosting Accessories:** Disruptive innovation opportunity: Design stylish and portable energy-boosting accessories, such as wearable chargers or smart jewelry, to cater to the needs of on-the-go individuals.

### Sectors Adopting This

- **Fashion and Apparel:** Disruptive innovation opportunity: Integrate technology into fashion to create a new market segment of energy-boosting clothing and accessories.
- **Sustainable Fashion:** Disruptive innovation opportunity: Develop sustainable manufacturing processes and materials to meet the demand for eco-friendly technicolor fashion.
- **Tech Accessories:** Disruptive innovation opportunity: Merge fashion and technology in the development of portable energy-boosting accessories for the modern consumer.

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