# Mismatched Street Wear Editorials The Elle Italia Cocoon Photoshoot Features Multiple Motifs By Jordy E | Published 2014-08-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-italia-cocoon References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/08/cocoon-ashley-smith-by-marcelo-krasilcic-for-elle-italia-september-2014-editorial.html) & [elle.it](http://www.elle.it) The Elle Italia September 2014 editorial featuring model Ashely Smith puts the ensembles of stylist Eva Geraldine Fontanelli to the ultimate test. Fontanelli went to great lengths to pair [eccentric and dissimilar pieces of apparel](https://www.trendhunter.com/trends/asos-inspired-by) with one another, each one coming together within expert ensembles. Photographer Marcelo Krasilcic contributed to the eccentricity of the Trend 5: Cocoon production with [chaotic city backdrops](https://www.trendhunter.com/trends/khaotique-noir). Whether standing before swerving cars or urban streets, Smith mastered the set with much confidence while posing in baseball caps, ruffled fur coats, plaid pants and [fluffy sweaters](https://www.trendhunter.com/trends/arty-knitwear). Hair expert Dennis Lanni made Trend 5: Cocoon appear all the more offbeat with slicked back tresses, flowing in a chaotic manner via messy side parts. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Mismatched Street Wear:** Opportunity to explore how apparel from different fashion territories by using color, texture and layering techniques for creating unexpected and new combinations - **Eccentric Styling:** Opportunity to experiment with bold, contrasting pieces and motifs to create show-stopping outfits that reject fashion norms - **Chaotic Fashion Photography:** Opportunity for photographers to explore urban backdrops, incorporating city elements and juxtaposing them with fashion to create visually stunning images ### Industries Being Reshaped - **Fashion:** Clothing and accessories industry can keep up by creating more versatile pieces and utilizing unique textures, patterns and colors in their designs - **Fashion Photography:** Photography industry can offer their clients with more dynamic backdrops and styling to produce more noteworthy editorial shoots - **Fashion Styling:** Styling industry has an opportunity to create combinations and eclectic looks that reflect the diversity and uniqueness of street fashion ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [One-of-One Fashion Capsules](https://www.trendhunter.com/trends/aeliza-3.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)