# Color Pop Beachside Editorials The Elle France June 2014 Rianne Ten Haken Photoshoot is Bright By Jordy E | Published 2014-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-france-june-2014 References: [thefashionography](http://thefashionography.com/rianne-ten-haken-elle-france-june-2014) & [elle.fr](http://www.elle.fr) The Elle France June 2014 photoshoot featuring model Rianne Ten Haken displays a most unusual take on cosmetics. Make up expert Serge Hodonou chose to do away with natural looks that are most often paired withe beachside editorials, instead focusing on [pops of blue and bright red](https://www.trendhunter.com/trends/chanels-spring-2025). Haken's lashes were coated in indigo shades while her lips were covered with a bright [scarlet gloss](https://www.trendhunter.com/trends/bisou-jelly). While these choices are bold and eye catching, they hardly detract from the apparel choices of stylist Julie Chanut-Bombard. While [beach scenes](https://www.trendhunter.com/trends/escape-into-the-blue) such as this one usually call for black and white bikinis, Chanut-Bombard broke with the basics by infusing the set with patterned wrap dresses, elegant one-piece suits and see-through knits. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 68% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Unconventional Cosmetics:** Opportunity for cosmetic brands to create bold and eye-catching makeup looks that break away from traditional natural looks. - **Patterned Beachwear:** Opportunity for fashion brands to offer beachwear options that break away from the typical black and white bikinis and incorporate patterns and unique designs. - **Colorful Editorials:** Opportunity for magazines and editorial teams to create visually striking and attention-grabbing photo shoots by using vibrant and unconventional color palettes. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can innovate by embracing bold and unconventional makeup looks, inspiring consumers to try new and vibrant colors. - **Fashion:** The fashion industry can disrupt the beachwear market by introducing unique and patterned designs, providing consumers with more options to express their personal style. - **Media and Publishing:** The media and publishing industry can disrupt and captivate audiences by creating colorful and visually stunning editorials that stand out from traditional fashion spreads. ## Related on Trend Hunter - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Premium Beauty Make-Up Collections](https://www.trendhunter.com/trends/le-regard.md) - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md) - [Riviera-Inspired Lip Shades](https://www.trendhunter.com/trends/summer-capsule-collection.md)