# Uncomforatble Starlet Covers Scarlett Johansson Strikes a Pose for ELLE February 2013 Issue By Katie Pagnotta | Published 2013-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-february-2013 References: [cocosteaparty](http://www.cocosteaparty.com/2012/12/ccarlett-johansson-elle-uk-february-2013-cover.html) & [dailymail](http://www.dailymail.co.uk/tvshowbiz/article-2254458/Scarlett-Johansson-shows-just-picked-play-Hitchcocks-icy-blondes-new-photo-shoot.html) The [ELLE](https://www.trendhunter.com/trends/ksubi-by-elle-collection) Februrary 2013 issue marks the return of Sarlett Johansson to the cover, but her photo-op is offbeat and out of the ordinary. Usually in the new year, magazines opt to make a splash and put sultry covers on the stands, but ELLE has chosen an alternate route. The [celebrated fashion mag](https://www.trendhunter.com/trends/star-studded) chose to publish an awkward shot of Scarlett posing in an unconventional manner. There is a sincerity that comes across, as it appears the cover is not calculated and captures a more authentic moment. This ties in well with the all-white styling and ELLE topography, creating a vibe of innocence and integrity. Scarlett is wearing a [Victoria Beckham number](https://www.trendhunter.com/trends/atelier-victorias-secret) paired with Manolo Blahnik for VB heels. The ELLE February 2013 issue stands out from the pack and exhibits Scarlett in a flattering light. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 15% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Authentic Cover Shoots:** Opportunities for magazines to move away from calculated, sultry covers and showcase more authentic and unconventional moments. - **Innocent and Integrity-focused Styling:** A trend towards all-white styling and a vibe of innocence and integrity in fashion shoots. - **Celebrity Fashion Collaborations:** Opportunities for celebrities to collaborate with fashion designers, promoting their clothing brands through magazine covers. ### Who This Affects Most - **Fashion Magazines:** Fashion magazines can embrace the trend of authentic cover shoots to appeal to readers looking for unique and genuine content. - **Fashion Designers:** Fashion designers can explore collaborations with celebrities to promote their clothing brands through magazine covers, reaching a wider audience. - **Celebrity Management:** Celebrity management agencies can leverage the trend of celebrity fashion collaborations to secure more opportunities for their clients in the fashion industry. ## Related on Trend Hunter - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Fashionable Technical Sportswear](https://www.trendhunter.com/trends/stella-mccartneys-2024.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md)