# Pinup Pool-Girl Editorials The Elle Denmark May 2012 Norgaard Photoshoot is Elegantly Retro By Jordy E | Published 2012-05-09 | Updated 2012-05-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/elle-denmark-may-2012 References: [xaxor](http://xaxor.com/fashion-/42560-amanda-norgaard-for-elle-denmark-may-2012-by-signe-vilstrup.html) & [elle.dk](http://www.elle.dk/) The Elle Denmark May 2012 Amanda Norgaard photoshoot mixes modern elements with a retro appeal. The Danish model is found clad in [vintage high-rise swim shorts](https://www.trendhunter.com/trends/tyler-mcgillivary-3) and [lace gloves](https://www.trendhunter.com/trends/alessandra-rich). The apparel selection here evokes images of the classic 1950s pinup housewife, clad in headbands and wide Jackie-O-esque sunglasses. The resort backdrop featuring a tennis court and pool was captured by photographer Singe Vilstrup. This particular location adds to the production's old school glamor, reminiscent of pictures often seen of in-vogue women at lush cottages and spas. Norgaard also sports an assortment of [eye-catching pieces](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection), displaying an ice blue ribbed swim cap, a multi-colored knee-length dress and a large circular visor. The faded sepia finish solidified the nostalgic Elle Denmark theme. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Fashion:** Opportunity to create clothing lines and accessories that blend modern and vintage elements. - **Nostalgic Aesthetic:** Opportunity to design products and environments with a faded sepia finish and old school glamor. - **Pinup Pool-girl Style:** Opportunity to market clothing and swimwear with a 1950s pinup housewife vibe. ### Where This Applies - **Fashion:** Disruptive innovation opportunities in creating retro-inspired clothing lines. - **Photography:** Opportunity to specialize in capturing nostalgic and vintage aesthetics. - **Swimwear:** Disruptive innovation opportunities in designing swimwear inspired by pinup pool-girl style. ## Related on Trend Hunter - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Luxurious Pool Clubs](https://www.trendhunter.com/trends/bombon-pool-club.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md)