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# Galactic Shoulder Pads
Agnete Hegelund for Elle Denmark August 2010 is No-Nonsense

By Zoe Badley | Published 2010-08-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/elle-denmark-august-2010
References: [glamcheck](http://www.glamcheck.com/fashion/2010/08/04/agnete-hegelund-elle-denmark-august-2010-2/) & [elle](http://www.elle.com/)

The [Elle Denmark](https://www.trendhunter.com/trends/ksubi-by-elle-collection) August 2010 spread features Danish fashion model Agnete Hegelund in strictly [black-and-white clothing](https://www.trendhunter.com/trends/jiyongkim-fw25). Each photograph features strong poses, highly coveted garments and a no-nonsense attitude.

Shot by photographer Henrik Bulow, the Elle Denmark August 2010 spread makes Agnete Hegelund look sophisticated and strong. If you like your women strong and independent, then be sure to check out the featured gallery for more.

**Implications** - [Futuristic designs](https://www.trendhunter.com/trends/the-future-is-not-set) continue to rise in public adornment, not only within the realm of technology, but fashion as well. Companies who create dramatic, new-age designs will likely find that consumers associate these designs with being fresh and cutting-edge, as opposed to more traditional product packaging.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 75% | Activity: 45% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Futuristic Fashion:** The rise of futuristic fashion designs presents an opportunity for companies to create fresh and cutting-edge products.
- **No-nonsense Attitudes:** Consumers are responding positively to fashion and marketing campaigns that feature strong and independent attitudes.
- **Black and White Fashion:** The use of strictly black-and-white clothing in fashion photography presents an opportunity for brands to present a sophisticated and sleek image.

### Where This Applies

- **Fashion Industry:** The fashion industry is well-positioned to capitalize on the trend of futuristic and minimalist designs.
- **Marketing and Advertising Industry:** Marketing and advertising campaigns that feature strong and independent attitudes can resonate well with consumers and lead to increased engagement.
- **Photography Industry:** The use of black-and-white photography in fashion shoots can create a sophisticated and timeless look, which may appeal to high-end fashion brands.

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