# Punk Beach Style The ELLE Croatia July 2013 Editorial Stars Tough Chic Paula Marcina By Meghan Young | Published 2013-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-croatia-july-2013 References: [fashionising](http://www.fashionising.com/pictures/b--paula-marcina-rocks-elle-croatia-59638.html) & [facebook](https://www.facebook.com/elle.hrvatska) Beachwear editorials are more than common during the summer season, they take over almost completely; yet the ELLE Croatia July 2013 cover shoot offers a refreshing change from the norm. It might center around a classic beach shoot, but it doesn't focus on classic beach style. Instead, it adopts a [radical punk look](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms) paired with some [great swimwear options](https://www.trendhunter.com/trends/new-swim-collection). The ELLE Croatia July 2013 covers shoot stars model Paula Marcina. She rocks torn fishnets, [studded accessories](https://www.trendhunter.com/trends/songs-of-siren) and vibrant footwear often worn by the typical punk rocker. Instead of preserving her pale skin, however, it looks like this edgy damsel is looking to get a nice golden tan. The brunette beauty's sunkissed skin in the ELLE Croatia July 2013 cover shoot is complemented with a wet spiked hairdo and dark smokey eyes. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 68% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Punk Beach Style:** Disruptive innovation opportunity: Creating swimwear lines that incorporate edgy punk aesthetics. - **Alternative Swimwear:** Disruptive innovation opportunity: Designing swimwear that deviates from traditional beach styles and embraces unconventional looks. - **Radical Fashion Editorials:** Disruptive innovation opportunity: Pushing the boundaries of fashion photography by featuring non-traditional styles and themes in editorials. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Collaborating with edgy fashion designers and incorporating punk-inspired swimwear in retail collections. - **Beauty & Cosmetics:** Disruptive innovation opportunity: Creating makeup and beauty products that complement alternative beach styles like punk-inspired looks. - **Fashion Photography:** Disruptive innovation opportunity: Exploring bolder and more unconventional themes for swimwear and beachwear editorials. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Punk Rock-Themed Hardware Clogs](https://www.trendhunter.com/trends/foam-clogs-1.md) - [Rebellious Nail Polish Collections](https://www.trendhunter.com/trends/essie-punk-at-heart-collection.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Crochet Bikini Lines](https://www.trendhunter.com/trends/coverups-and-swimwear.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md)