# Woven Chain Dress Straps Jessica Stam in February Issue of Elle China By Joanne Lam | Published 2010-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-china-jessica-stam-february References: [ellechina](http://www.ellechina.com) In this February 2010 multi-page spread of [Elle China](https://www.trendhunter.com/trends/ksubi-by-elle-collection), Jessica Stam presents a light, airy, lovable quality. Showing a more playful side, these brightly coloured, high contrast prints really put an emphasis on Stam’s natural glow. Shot by Mei Yuan Gui, these prints tie together the [winter-spring transition](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025). From her bright golden fauxhawk to strong, [vibrantly coloured dresses](https://www.trendhunter.com/trends/femininity-in-bloom), down to the cozy home-like setting, this spread has us yearning to feel the warm summer sun through those wintry cold windows. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 81% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Brightly Coloured Prints:** Opportunity for disruptive innovation: Develop a sustainable and eco-friendly printing process that can create vibrant and high-contrast prints for fashion and interior design. - **Winter-spring Transition:** Opportunity for disruptive innovation: Create innovative fabric technologies that can provide warmth during winter while still allowing breathability and comfort during the transition to spring. - **Playful Fashion Photography:** Opportunity for disruptive innovation: Introduce augmented reality experiences in fashion photography, allowing users to interact with the images and immerse themselves in the playful atmosphere. ### Industries Being Reshaped - **Fashion Printing:** Opportunity for disruptive innovation: Rethink traditional textile printing methods by leveraging digital technologies and sustainable materials to create eye-catching prints. - **Textile Technology:** Opportunity for disruptive innovation: Develop advanced fabrics that can adapt to changing seasons, providing both warmth and breathability for comfortable year-round wear. - **Augmented Reality:** Opportunity for disruptive innovation: Apply augmented reality technology to fashion photography, creating immersive and interactive experiences for viewers. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md)