# Afflicted Matrimony Lookbooks Elle Canada Shoots Injured Couples in Its May 2014 Issue By M | Published 2014-04-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-canada References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2014/04/the-accidental-couple-charlotte-cardin.html) & [ellecanada](http://www.ellecanada.com/) In Elle Canada’s May 2014 issue, the magazine plays off of the cliche of couples meeting ‘accidentally.’ In the magazine’s 1920s-themed editorial 'The Accidental Couple,' both the male and female models sport [wedding attire](https://www.trendhunter.com/trends/bridal-council) alongside faux broken bones. A mix of old-school glamour and haute couture, 'The Accidental Couple' photo shoot is a humorous take on the conventional wedding couple photos. Both the male and female model have casts on, as a symbol of their accidental meeting. As the female model gracefully lounges in a hotel room in beige and white lace, [feathered and silk couture gowns](https://www.trendhunter.com/trends/feather-kissed-collection), her husband rocks [structured black suits](https://www.trendhunter.com/trends/the-plus-one-edit). Despite having injuries, the couple poses boldly as a power house couple. Together, the pair look like they could take over the world with their “accidental” love. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 77% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Humorous Wedding Shoots:** Opportunity for photographers and fashion brands to create unconventional and humorous wedding-themed photo shoots that challenge traditional norms. - **Mixing Old-school Glamour and Haute Couture:** Potential for designers and stylists to combine vintage aesthetics with high fashion to create unique and visually striking looks. - **Symbolic Injuries in Fashion:** Possibility for fashion brands to incorporate symbolic injuries or unconventional elements into their designs to challenge societal beauty standards. ### Where This Applies - **Photography:** Opportunity for photographers to specialize in unconventional wedding shoots and cater to clients looking for unique and humorous moments. - **Fashion:** Potential for fashion brands to create collections that blend vintage aesthetics with high fashion and appeal to consumers looking for bold and unconventional styles. - **Beauty:** Opportunity for beauty brands to embrace unconventional beauty standards by incorporating symbolic injuries or alternative elements into their beauty products and marketing campaigns. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Wedding Day Emergency Kits](https://www.trendhunter.com/trends/wedding-day-emergency-kit.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Hotel-Inspired Bridal Collections](https://www.trendhunter.com/trends/the-st-regis-chicago-x-atelier-mira-couture.md) - [Powerful Modern Bridal Collections](https://www.trendhunter.com/trends/houghton-x-albright.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Stunning Luxe Bridal Collections](https://www.trendhunter.com/trends/luxe-bridal.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md)