# Femininely Voluminous Hair The ELLE Canada September 2013 Issue Stars Actress Lily Collins By Meghan Young | Published 2013-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-canada-september-2013 References: [refinery29](http://www.refinery29.com/2013/08/51122/lily-collins-elle-canada-september) & [ellecanada](http://www.ellecanada.com/living/celebrity/lily-collins-elle-canada-interview/a/76658) No longer simply known as English musician Phil Collins' daughter, Lily Collins is making a name for herself in the movie industry and has just landed her first September cover for the ELLE Canada September 2013 issue. She is currently promoting her highly anticipated blockbuster film, 'The Mortal Instruments: City of Bones,' which is going to give Jennifer Lawrence and 'The Hunger Games' franchise a run for its money. Looking incredibly chic and feminine, the brunette beauty was shot by photographer Max Abadian and styled by Isabel Dupre. The ELLE Canada September 2013 cover shoot takes place in studio. Yet nothing else is needed to highlight Collins' otherworldly allure. It's no wonder she was chosen for the supernatural young adult thriller. She definitely has an enchanting look. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 58% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Feminine Hair Volume:** A growing trend in the hair industry is the demand for feminine hair volume with emphasis on texture and height. - **Movie Promotion Cover Shoots:** Magazine covers featuring movie actors serve as effective promotional tools for films. - **Supernatural Thrillers:** Movies and TV shows featuring supernatural and fantastical elements are gaining popularity among young adults. ### Sectors Adopting This - **Hair Styling and Salon Services:** With the increasing demand for feminine hair volume, hair salons can introduce new styling services and products that cater to this trend. - **Fashion and Entertainment Media:** Fashion and entertainment media companies can take advantage of the marketing potential of movie promotion cover shoots by partnering with major film studios. - **Film and TV Production:** Film and TV production companies can capitalize on the popularity of supernatural thrillers by creating more content in this genre. ## Related on Trend Hunter - [Volumizing Hair Care Campaigns](https://www.trendhunter.com/trends/get-hy-with-nexxus.md) - [Lash Brand Expansions](https://www.trendhunter.com/trends/lilly-lashes.md) - [Ultra-Femme Phone Accessories](https://www.trendhunter.com/trends/wildflower-cases.md) - [Empathetic Medical Headgear](https://www.trendhunter.com/trends/lily-device.md) - [Soccer Athlete-Starring Beauty Campaigns](https://www.trendhunter.com/trends/jess-carter.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Modern Museum Solo Debuts](https://www.trendhunter.com/trends/fangirl.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Versatile FW24 Apparel Collections](https://www.trendhunter.com/trends/shein-x-carly-lawrence.md)