# Controversial Second-Skin Editorials (UPDATE) ELLE Brazil 'The Special Model' Stars Coco Rocha By Meghan Young | Published 2012-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-brazil-the-special-model References: [fashiongonerogue](http://fashiongonerogue.com/coco-rocha-max-abadian-elle-brazil-may-2012/) & [elle.abril.br](http://elle.abril.com.br/) It cannot be denied that the ELLE Brazil 'The Special Model' editorial is yet another fierce photoshoot by International model Coco Rocha. The cover shoot may have strummed up a lot of [controversy](http://www.trendhunter.com/trends/elle-brazil-may-2012) regarding the Canadian beauty's strict policy against nudity, but overall it is tastefully sexy and elegantly embellished. Shot by photographer Max Abadian for the May 2012 issue of the magazine, ELLE Brazil The Special Model editorial is filled with shimmering, patterned fashion that is complemented by digital illustrations bordering some of the shots. The brunette beauty was styled by William Graper in pieces from the spring collections of such labels as Gucci, [Balmain](https://www.trendhunter.com/trends/les-ternels-de-balmain), Roberto Cavalli and [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion). Dark lips and a low ponytail finish the looks. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 97% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Digital Illustration Fashion Shoots:** The inclusion of digital illustrations in fashion shoots creates an opportunity for disruptive innovation in the digital art industry. - **Non-nude Fashion Editorials:** The popularity of fashion editorials that do not feature nudity may indicate an opportunity for disruptive innovation in the fashion industry to create more tasteful and elegant photo shoots. - **Shimmering Patterned Fashion:** The popularity of shimmering, patterned fashion seen in this editorial presents an opportunity for the fashion industry to create innovative patterns and textures that can be incorporated into clothing and accessories. ### Who This Affects Most - **Digital Art Industry:** The inclusion of digital illustrations in fashion shoots creates an opportunity for disruptive innovation in the digital art industry. - **Fashion Industry:** The popularity of non-nude fashion editorials may indicate an opportunity for disruptive innovation in the fashion industry to create more tasteful and elegant photo shoots. - **Textile Industry:** The popularity of shimmering, patterned fashion seen in this editorial presents an opportunity for the fashion and textile industry to create innovative patterns and textures that can be incorporated into clothing and accessories. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)