# Rural Luxe Editorials The Elle Belgium May 2012 Photoshoot Stars Robin Holzken By Meghan Young | Published 2012-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elle-belgium-may-2012 References: [fashionising](http://www.fashionising.com/pictures/b--road-to-zanzibar-23314.html) & [elle.be](http://www.elle.be) Shot on location in Tanzania, the [Elle Belgium](https://www.trendhunter.com/trends/ksubi-by-elle-collection) May 2012 editorial is as exotic as it is stylish. Specifically taking place in a little rural village, model Robin Hölzken stands out like a flamingo in a snow storm. Statuesque, vibrant and completely misplaced, she makes the best of her situation by mingling with the locals and roaming around the area that is at once simple and stunning. The Elle Belgium May 2012 editorial was lensed by photographer Hicham Riad. The Dutch beauty was styled by Anne Rabeux. Outfitted in sequinned tees, casual sneakers and [animal-print dresses](https://www.trendhunter.com/trends/lisous-empire-collection), she struts her stuff down a dirt road ‘catwalk’ with curious locals peering at her from their homes. The looks are a modern and chic interpretation of [tribal wear](https://www.trendhunter.com/trends/new-travel-campaign). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Experiential Travel:** Disruptive innovation opportunity: Create immersive travel experiences that allow tourists to engage with local communities in rural areas. - **Sustainable Fashion:** Disruptive innovation opportunity: Develop eco-friendly and ethically produced clothing inspired by tribal wear aesthetics. - **Cultural Fusion:** Disruptive innovation opportunity: Combine elements of traditional tribal wear with contemporary fashion to appeal to a global audience. ### Where This Applies - **Travel and Tourism:** Disruptive innovation opportunity: Design unique tours and trips to rural destinations that promote authentic cultural experiences. - **Fashion and Apparel:** Disruptive innovation opportunity: Incorporate tribal-inspired designs and sustainable materials into mainstream fashion lines. - **Photography and Editorial:** Disruptive innovation opportunity: Showcase diverse and unconventional beauty through photography and editorial content that challenges traditional norms. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)