# Laid-Back Socialite Editorials This Elle Australia Photo Shoot Features a Casual Olivia Palermo By Tana Makmanee | Published 2014-09-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/elle-australia References: [fashiongonerogue](http://www.fashiongonerogue.com/olivia-palermo-goes-casual-denim-elle-australia-shoot/) Showcasing socialite Olivia Palermo in a more casual manner, this [Elle Australia](https://www.trendhunter.com/trends/ksubi-by-elle-collection) photo shoot features laid-back clothing and a minimalist background to convey a more easy-going vibe. Often appearing in the media wearing couture clothing and runway looks, Olivia Palermo takes a more casual approach in this Elle Australia issue, wearing [basic tees, blue jeans](https://www.trendhunter.com/trends/modeloffduty-essentials) and a simple hair style. Seeking to showcase a more subtle and approachable side to this socialite, this Elle photo shoot will definitely have readers intrigued by this laid-back socialite spread. Gaining media spotlight after being featured on the [MTV](https://www.trendhunter.com/trends/dumbgood) show The City, Olivia Palermo continues to make her mark in the media world as a style blogger, offering her distinct fashion sense to the world. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 32% | Activity: 1% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Casualizing Socialites:** Opportunity for fashion brands to tap into the growing trend of presenting socialites in more relaxed and approachable styles. - **Minimalist Editorials:** Opportunity for fashion magazines to experiment with minimalist backgrounds and styling to convey a more laid-back vibe. - **Approachable Celebrity Spread:** Opportunity for magazines to feature well-known celebrities in more relatable and everyday fashion choices. ### Sectors Adopting This - **Fashion:** Fashion brands can capitalize on the trend of casualizing socialites by creating collections that cater to a more relaxed and approachable style. - **Publishing:** Fashion magazines can leverage minimalist editorials to attract readers who are seeking a more laid-back and simplified aesthetic. - **Celebrity News:** Magazines focusing on celebrity news and fashion can feature more approachable celebrity spreads to connect with their audience on a relatable level. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Elevated Fall Basics](https://www.trendhunter.com/trends/alyson-eastman.md) - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Stylishly Fused Denim Capsules](https://www.trendhunter.com/trends/ksubi-by-elle-collection.md)