# Sporty Urban Editorials Philip Gay Captured Ali Michael for the ELLE Australia January 2014 Issue By Ashley Noelle Lesiak | Published 2014-01-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/elle-australia-january-2014 References: [fashnberry](http://fashnberry.com/magazines/ali-michael-by-philip-gay-for-elle-australia-january-2014/) & [elle.au](http://www.elle.com.au/) This ELLE Australia January 2014 editorial is so fabulous, it will make you want to go to the gym even more than reading a fashion magazine usually makes you want to. In this pictorial, photographer Philip Gay shoots [stylish sportswear](https://www.trendhunter.com/trends/staud-sport-1) on a crisp white backdrop. Model Ali Michael playfully jumps around as her hair is blown around. Chic shorts and [sporty sweaters](https://www.trendhunter.com/trends/modern-activewear) dominate in this ELLE Australia January 2014 fashion shoot. The styling seems to have a general rhythm to it; teeny tinny on the bottom and big and bulky on the top. But don't get it wrong, this cute shoot is never frumpy. A lot of the garments are in fun poppy colors and the [luxury quality](https://www.trendhunter.com/trends/coach-x-wnba-campaign) comes through in the pictures. Shiny materials are used to add visual interest and the occasional baseball cap adds a bit of urban cool. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 92% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Stylish Sportswear:** Opportunity for disruptive innovation in creating trendy sportswear that is both functional and fashion-forward. - **Mix and Match:** Opportunity for disruptive innovation in combining chic shorts with sporty sweaters for a versatile and stylish look. - **Urban Cool:** Opportunity for disruptive innovation in incorporating urban elements like baseball caps into high fashion editorials. ### Sectors Adopting This - **Fashion:** Opportunity for disruptive innovation in the fashion industry by creating stylish sportswear collections that blend fashion and functionality. - **Athleisure:** Opportunity for disruptive innovation in the athleisure industry by offering mix and match options for chic shorts and sporty sweaters. - **Streetwear:** Opportunity for disruptive innovation in the streetwear industry by incorporating urban cool elements like baseball caps into high fashion editorials. ## Related on Trend Hunter - [Chic Wintry Athletic Apparel](https://www.trendhunter.com/trends/wintry-athletic-apparel.md) - [Fashion-Brand Luxe Fitness Capsules](https://www.trendhunter.com/trends/pilates-celine.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Green-Tonal Tennis Capsules](https://www.trendhunter.com/trends/aldo-sport-club.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Vibrantly Stylish Athleisure Collections](https://www.trendhunter.com/trends/athleisure-collections.md) - [90s-Inspired Retro Trainers](https://www.trendhunter.com/trends/lily-mcmenamy-1.md)