# Fashion Promotion App Collaborations Elle and Nokia Team Up to Create a New Phone App By Sarah St.Jules | Published 2013-09-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/elle-and-nokia References: [marketingmagazine](http://www.marketingmagazine.co.uk/article/1098562/elle-magazine-creates-app-campaign-nokia-700) & [store.ovi](http://store.ovi.com/content/17888?clickSource=search&pos=1) When two media powerhouses such as Elle and [Nokia](https://www.trendhunter.com/trends/nokia-n90-x-nothing-concept) come together to work on a project, it is no wonder that they created a great idea that drove serious traffic to their sites. When Nokia was launching the Nokia 700, it worked in conjunction with [Elle UK](https://www.trendhunter.com/trends/arcade) to create a new app, featuring the magazine. The upcoming editions of the magazine were going to feature advertorial space, and Elle’s social media pages were going to be promoting the new phone. This was an interesting collaboration because even though [fashion and technology are connected](https://www.trendhunter.com/trends/curated-for-you-x-microsoft), there is a lack teamwork throughout those sectors. Both Elle and Nokia benefited from this partnership, and as a result, Elle was able to reach a tech-driven market that would have otherwise gone untouched. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 23% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Fashion-tech Collaborations:** Fashion and technology industries are collaborating to create innovative products and services. - **Social Media Advertising:** Fashion industry is utilizing social media to drive traffic and promote their brands. - **Magazine App Integration:** Magazine publishers are integrating with technology companies to create engaging phone applications. ### Where This Applies - **Fashion:** Fashion industry is collaborating with technology industry to create disruptive innovation products and services. - **Technology:** Technology industry is partnering with fashion industry to create new market opportunities. - **Publishing:** Magazine publishers are integrating with technology companies to create engaging phone applications. ## Related on Trend Hunter - [Nostalgic Fashion-Tech Collabs](https://www.trendhunter.com/trends/sandy-liang-and-android.md) - [Fashion-Forward Beauty Collabs](https://www.trendhunter.com/trends/smashbox-x-ilka.md) - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md) - [Fashion Week Beauty Partnerships](https://www.trendhunter.com/trends/loral-paris-secured.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [Cosmetics-Focused Mobile Retail Apps](https://www.trendhunter.com/trends/clarins1.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Beauty AI Partnerships](https://www.trendhunter.com/trends/loral-x-nvidia.md) - [Collaborative Couture Fashion Lines](https://www.trendhunter.com/trends/bach-mai.md)