# Grass-Growing Umbrella Stands 'Ella' the Umbrella Holder is Cute & Cultivating (UPDATE) By Amelia Roblin | Published 2010-09-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ella-the-umbrella References: [coroflot](http://www.coroflot.com/public/individual_set.asp?from_url=true&set_id=537709&individual_id=144933) & [eneverdesign](http://www.eneverdesign.com/ELLA.html#) Industrial designer Simon Enever has developed a delightful door-side stand affectionately named 'Ella' the [umbrella holder](https://www.trendhunter.com/trends/umbrella-crate-stall). Made of moulded acrylic in the shape of a retracted parasol, the clever container actually consumes the water off of [dripping umbrellas](https://www.trendhunter.com/trends/original-duckhead), using it to [grow grass](https://www.trendhunter.com/trends/wood-chair-on-grass) at the stand's puddle-shaped base. 'Ella' the umbrella stand is a treat for the eyes and the front foyer, bringing amusement to an otherwise rainy day. The umbrella stand also comes in a spectrum of colors to make sure there is always a rainbow after a storm. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 37% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Home Decor with Functionality:** Designing home decor with dual functionality can bring amusement and usefulness to daily routines. - **Sustainable Solutions:** Developing products that use alternative materials and eco-friendly practices can revolutionize traditional items like umbrella stands. - **Environmental Awareness in Product Design:** Increasing the attention given to the environmental impact of products during the design stage can lead to unique and useful innovations like grass-growing umbrella stands. ### Industries Being Reshaped - **Home Goods:** Home decor and household item manufacturers can incorporate functional design elements like the grass-growing feature in umbrella stands to appeal to consumers. - **Outdoor Equipment:** Companies specializing in outdoor equipment can explore sustainability initiatives like using rainwater to cultivate plants, as shown in the umbrella stand. - **Interior Design:** Interior designers can offer unique and innovative solutions for clients by incorporating functional home decor that showcases environmental awareness, such as a grass-growing umbrella stand. ## Related on Trend Hunter - [Branch-Like Umbrella Stands](https://www.trendhunter.com/trends/aghsan.md) - [Artful Sculptural Umbrella Stands](https://www.trendhunter.com/trends/inbetween-umbrella.md) - [Wall-Mounted Umbrella Stands](https://www.trendhunter.com/trends/umbrella-1.md) - [Disappearing Umbrella Stands](https://www.trendhunter.com/trends/coilo.md) - [Minimal Gridded Umbrella Stands](https://www.trendhunter.com/trends/the-grid.md) - [Wall Art Umbrella Stands](https://www.trendhunter.com/trends/justin-case.md) - [Umbrella Standpoint Accessories](https://www.trendhunter.com/trends/standpoint.md) - [Transforming Umbrella Stands](https://www.trendhunter.com/trends/split-1.md) - [Umbrella-Resembling Playful Lamps](https://www.trendhunter.com/trends/rain-man-lamp.md)