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# Exotically Magical Accessories
The Elke Kramer Spring 2011 Collection is Colorfully Chunky

By Meghan Young | Published 2010-09-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/elke-kramer-spring-2011
References: [refinery29](http://www.refinery29.com/jewelry-designer-elke-kramer-takes-us-on-a-magical-mystery-tour-for-spring-2011.php) & [myspace](http://www.myspace.com/elkejewellery)

The Elke Kramer Spring 2011 lookbook tells the story of "a 19th century English rose who escapes from the lap of luxury to accompany a traveling spice merchant on an adventure across Africa," according to Refinery 29. Transforming the lady into an [exotic traveler](https://www.trendhunter.com/trends/call-it-spring-raffia-and-cork), the line is both [magical and daring](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection).

Entitled 'The Shake of Ophelia,' the Elke Kramer Spring 2011 collection will be available at Opening Ceremony, Urban Outfitters and Collette this month.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 87% | Activity: 79% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Colorful Chunky Accessories:** Opportunity for disruptive innovation to create bold, vibrant and oversized accessories that make a statement.
- **Exotic Traveler Style:** Opportunity for disruptive innovation to design clothing and accessories that blend traditional and cultural elements with a modern, adventurous twist.
- **Narrative Fashion Collections:** Opportunity for disruptive innovation to create fashion collections that tell a captivating story and transport the wearer to a different time or place.

### Who This Affects Most

- **Fashion Retail:** Opportunity for disruptive innovation to create new retail experiences that immerse customers in a narrative world when shopping for accessories.
- **Jewelry Design:** Opportunity for disruptive innovation to incorporate bold colors, chunky textures, and exotic influences into jewelry design, appealing to adventurous fashion enthusiasts.
- **Fashion Marketing:** Opportunity for disruptive innovation to leverage storytelling and narrative techniques in fashion marketing campaigns, creating immersive experiences for customers.

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