# Romantic Literary Wines These Wines Take Inspiration from Elizabeth Bennet and Mr. Darcy By Laura McQuarrie | Published 2014-06-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/elizabeth-bennet-and-mr-darcy References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/06/elisabeth-bennet-mrdarcy-student-project.html) Inspired by Jane Austen's Pride and Prejudice, student designers Silvia Albertí and Corinne Carbonneñ from Barcelona created two wine bottles inspired by Elizabeth Bennet and Mr. Darcy. The 'Elisabeth Bennet & Mr. Darcy' wine types, labels and bottles were designed in such a way that helps to convey each character. Elizabeth is represented as a white wine, while her male counterpart is shown as a darker red vino. Elizabeth's earthiness comes across with the inclusion of the white tree on the label and the more prejudiced Mr. Darcy is shown with a stark bottle, crisper lines and a rigid form. Exploring wine and prejudice sounds like something that would be incredibly appealing to the ladies of a Jane Austen book club. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 24% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Literary-inspired Wines:** Creating wines that are inspired by famous literary characters provides a unique and engaging experience for consumers. - **Character-based Wine Labeling:** Designing wine labels that visually represent specific characters allows for storytelling and deeper consumer connection. - **Niche Wine Marketing:** Targeting specific consumer groups, such as book club members or fans of literary works, opens up new opportunities to market and sell wine. ### Sectors Adopting This - **Wine and Beverage Industry:** The wine industry can explore innovative ways to package and market their products, by tapping into storytelling and unique branding techniques. - **Design and Packaging Industry:** Designers and packaging companies can collaborate with wineries to create visually appealing and character-driven wine labels and packaging. - **Book Clubs and Literary Communities:** Book clubs and literary communities can partner with wineries to create exclusive wine collections, adding a unique element to their events and gatherings. ## Related on Trend Hunter - [French Show-Themed Wines](https://www.trendhunter.com/trends/lillet-teams-up-with-emily-in-paris.md) - [Rebellious Valentine's Day Wines](https://www.trendhunter.com/trends/19-crimes-valentines-bottles.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Art-Covered Sparkling Wines](https://www.trendhunter.com/trends/desiderio-n1-limited-edition-art-bottles.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [English Canned Wines](https://www.trendhunter.com/trends/the-uncommon-wine.md) - [Dragon-Themed Alcohol Collections](https://www.trendhunter.com/trends/cider-and-wine.md)