# Philanthropic Pinterest Promos The Elizabeth Arden 'Pin It to Give It' Campaign is Charitable By Sarah Moore | Published 2012-06-28 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/elizabeth-arden-pin-it-to-give-it References: [mashable](http://mashable.com/2012/06/27/pin-it-to-give-it/) & [pinterest](http://pinterest.com/elizabetharden/pins/) The benevolent capabilities of social media are being promoted through the Elizabeth Arden 'Pin It to Give It' campaign that donates a cosmetic item to a deserving candidate for every repin containing #PinItToGiveIt in the caption. Cosmetic giant Elizabeth Arden has paired up with a long-time partner Look Good Feel Better, a company that helps female cancer patients feel more beautiful during chemotherapy treatment, to donate up to 10,000 eyeliner products for each repin from their [Pinterest](https://www.trendhunter.com/trends/mind-your-wellness) page. Rather than playing off of the usual 'Pin It to Win It' promotions that major brands take part in, the makeup company decided to instead use the social media site to make a difference in women's lives. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Social Media Philanthropy:** The use of social media platforms to promote and engage in charitable giving. - **Cause-related Marketing:** Collaborations between brands and nonprofit organizations to support a cause and drive social impact. - **Purpose-driven Campaigns:** Marketing campaigns that align with a brand's values and contribute to social good. ### Who This Affects Most - **Cosmetics:** Opportunities for cosmetics brands to integrate philanthropy into their marketing strategies. - **Nonprofit:** Nonprofit organizations can leverage social media platforms for fundraising and awareness. - **Social Media:** Social media platforms can enhance their functionality by providing features for charitable giving and promoting causes. ## Related on Trend Hunter - [Social Media Wellness Campaigns](https://www.trendhunter.com/trends/mind-your-wellness.md) - [Charitable Beauty Product Boxes](https://www.trendhunter.com/trends/look-good-feel-better-x-the-perfume-shop.md) - [Beauty Brand Community Initiatives](https://www.trendhunter.com/trends/thrive-causemetics-and-beauty-2-the-streetz.md) - [Branded Women's Empowerment Ads](https://www.trendhunter.com/trends/branded-womens-empowerment.md) - [Unhoused Individuals-Supporting Initiatives](https://www.trendhunter.com/trends/beauty-2-the-streetz.md) - [Inclusive Beauty Brands Initiatives](https://www.trendhunter.com/trends/pride-and-beauty-for-everyone.md) - [Breast Cancer Awareness-Focused Mascaras](https://www.trendhunter.com/trends/thrive-causemetics1.md) - [Charitable Cosmetic Duos](https://www.trendhunter.com/trends/blush-highlighter1.md) - [Giving Tuesday Campaigns](https://www.trendhunter.com/trends/giving-tuesday-campaign.md)