# Oversized Twin Shades Elizabeth and James Sunglasses Include The Hudson and The Fairfax By Marissa Liu | Published 2010-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elizabeth-and-james-sunglasses References: [coutorture](http://www.coutorture.com/Mary-Kate-Ashley-Olsen-Launch-Eyewear-Elizabeth-James-8646434) & [elizabethandjames.us](http://elizabethandjames.us/) The Olsen twins' contemporary brand has introduced the Elizabeth and James [sunglasses collection](https://www.trendhunter.com/trends/inaugural-eyewear-collection). After launching shades as part of The Row's Spring 2010 collection, in collaboration with Linda Farrow, the Olsens worked with Absolute Black Design, a Hong Kong-based company, to create this range of shades. The Elizabeth and James sunglasses include oversized black-framed pieces inspired by [cat-eye glasses](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly) and the traditional [aviator shades](https://www.trendhunter.com/trends/oakley-muzm-eyeshade). A handbag collection and stand-alone retail store are also in the works. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 28% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Oversized Sunglasses Trend:** The popularity of oversized sunglasses has created an opportunity for fashion brands to offer unique and stylish designs. - **Collaboration with Design Firms Trend:** Collaborating with design firms allows fashion brands to bring fresh and innovative perspectives to their product offerings. - **Expansion Into Accessories Trend:** Expanding into accessories such as sunglasses and handbags enables fashion brands to diversify their product lines and attract a wider customer base. ### Sectors Adopting This - **Fashion Industry:** Fashion brands can capitalize on the oversized sunglasses trend by creating their own unique designs and attracting fashion-conscious customers. - **Design Industry:** Design firms have the opportunity to collaborate with fashion brands and bring their expertise in creating innovative and stylish sunglasses. - **Accessories Industry:** The demand for sunglasses as accessories presents a growth opportunity for companies in the accessories industry to expand their product offerings and increase sales. ## Related on Trend Hunter - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Vintage-Inspired Eyewear Collections](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly.md) - [Inclusive Sizing Eyewear](https://www.trendhunter.com/trends/sol-kyst.md) - [Unique Retro-Inspired Eyewear](https://www.trendhunter.com/trends/tan-france-collection.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md) - [Ultra-Sleek Eyewear Collections](https://www.trendhunter.com/trends/aritzia-1.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md)