# 'Mad Men' Fashion Collections The Olsen's Elizabeth and James Fall Line Inspired by the 60s By Shelby Lee Walsh | Published 2009-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elizabeth-and-james-fall-2009 References: [elizabethandjames.us](http://elizabethandjames.us/#/collections/campaign/fall/2009/) The Olsen’s haute fashion line Elizabeth and James has a hot campaign for this fall. The backdrop of their lookbook is undeniably [inspired by the 1960s](https://www.trendhunter.com/trends/throwback-collection) setting of the show 'Mad Men.' With vintage cars, diners and traditional family roles, the lookbook views more like a story than a [fashion collection](https://www.trendhunter.com/trends/asos-inspired-by), which I find to be highly intriguing. Check out the Olsen’s Elizabeth and James [fall collection](https://www.trendhunter.com/trends/artless-forevers-fall-25) at their website or get a taste from the gallery above. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Fashion:** Disruptive innovation opportunities lie in creating fashion collections that draw inspiration from iconic time periods, such as the 1960s. - **Narrative Lookbooks:** There is room for disruptive innovation in the fashion industry by creating lookbooks that tell a story and create a deeper connection with consumers. - **Nostalgic Branding:** Brands can capitalize on consumers' love for nostalgia by incorporating retro themes and elements into their marketing and branding strategies. ### Where This Applies - **Fashion:** The fashion industry can benefit from embracing retro styles and creating collections inspired by iconic time periods. - **Marketing and Advertising:** Disruptive innovation opportunities exist in creating narrative-based campaigns and lookbooks that engage consumers on a deeper level. - **Retail:** Retailers can tap into consumers' nostalgia by incorporating retro branding and themes into their store experiences and visual merchandising. ## Related on Trend Hunter - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [Cult Film-Inspired Fashion Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Alpine-Inspired Fashion Collections](https://www.trendhunter.com/trends/madewell-the-chalet-shop.md) - [Nostalgic Fashion Capsules](https://www.trendhunter.com/trends/throwback-collection.md)