# Reckless Summer Editorials Eliza Cummings' i-D Magazine Editorial Seeks Adventure By Vasiliki Marapas | Published 2014-06-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/eliza-cummings-id-magazine References: [wearesodroee](http://wearesodroee.com/2014/06/10/if-you-think-adventure-is-dangerous-try-routine-its-lethal/) & [id-mag](http://www.id-mag.com/) Eliza Cummings' i-D Magazine editorial is quite the mouthful, titled 'If You Think Adventure is Dangerous, Try Routine; It's Lethal.' Cummings hardly looks like someone who works the nine-to-five daily grind; rather, she seems like the type of girl who marches to the beat of her own drum. Being your own boss certainly has its advantages, and taking off to go on an adventurous motorcycle road trip on a moment's whim is one of them. Fashion editor Havana Laffitte styled Cummings' daredevil look, made up of strappy bathing suits, scuffed sneakers, oversized T-shirts and fringed leather vests. Meanwhile, her wild child hair 'do and natural makeup was the work of hair stylist Dennis Devoy and makeup artist Lottie. The editorial was lensed by photographer Matt Jones. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 31% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Adventurous Fashion Editorials:** The trend of incorporating adventure into fashion editorials opens up possibilities for disruptive innovation in the fashion industry. - **Spontaneous Travel:** The trend towards spontaneous travel provides opportunities for disruptive innovation in the tourism industry, such as offering last-minute travel packages. - **Moto Road Trips:** The increasing popularity of moto road trips presents opportunities for innovative products and services in the automobile industry. ### Sectors Adopting This - **Fashion:** Adventure-inspired fashion editorials provide opportunities for innovation such as creating specialized clothing for adventure travel. - **Tourism:** The trend towards spontaneous travel presents opportunities for disruptive innovation in tourism services, such as offering personalized, last-minute travel packages. - **Automobile:** The popularity of moto road trips presents opportunities for disruptive innovation in automobile services and products that cater to long-distance driving. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)