# Kenya-Inspired Running Capsules Eliud Kipchoge Joins Nike in Launching a Capsule of Running Gear By Amy Duong | Published 2021-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/eliud-kipchoge References: [hypebeast](https://hypebeast.com/2021/2/nike-running-eliud-kipchoge-capsule-collection-2021-release-info) [Nike](https://www.trendhunter.com/trends/nike-x-sacai) joins forces with Eliud Kipchoge on a new collection of [running gear](https://www.trendhunter.com/trends/nike-running-collection) that is inspired by Kenyan culture. Eliud Kipchoge won his [fourth London Marathon](https://www.trendhunter.com/trends/marathon-majors), setting a new course record in 2019 as well. The collaborative capsule is made up of sporty silhouettes such as a wind runner, singlet, and a running tee. Each piece is detailed with graphics and bold colors referencing the athlete's record-breaking achievements. The details include Eliud Kipchoge's initials and his marathon time on each garment, reading "1:59:40." All of the designs are complete with the Kenyan colors of green, red, and black as well. The campaign showcases the athlete modeling the latest offerings in front of a clean orange backdrop. Image Credit: Nike Running ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 70% | Activity: 45% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Athlete-inspired Collections:** There is an opportunity for brands to collaborate with successful athletes to create sports collections that represent their culture and accomplishments. - **Personalized Athletic Apparel:** Brands could offer customers personalized athletic apparel, featuring their initials and record-breaking achievements, to enhance their connection with the brand and boost sales. - **Culture-inspired Fashion:** There is a growing demand for culture-inspired fashion that celebrates diversity, and brands can capitalize on this trend by creating collections featuring cultural references and motifs. ### Where This Applies - **Sportswear:** Sportswear brands can leverage the success and cultural heritage of prominent athletes to create unique collections that resonate with customers. - **Fashion:** Fashion brands can explore culture-inspired designs to create unique and meaningful collections that cater to diverse audiences. - **Athletic Apparel Personalization:** The trend of personalized athletic apparel offers an opportunity for companies to create unique products that enhance customer engagement and loyalty. ## Related on Trend Hunter - [Running Lifestyle Capsules](https://www.trendhunter.com/trends/run-city.md) - [Athlete-Approved Professional-Grade Running Watches](https://www.trendhunter.com/trends/professionalgrade-running-watch.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Fitness Instructor-Inspired Sports Capsules](https://www.trendhunter.com/trends/effortlessly-cool.md) - [Trail Running Capsules](https://www.trendhunter.com/trends/driftform-collection.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Anime Sport Capsules](https://www.trendhunter.com/trends/crunchyroll-x-adidas.md)