# Leggy Car Rental Ads Long Limbed Models and Elite Promise to Get You ‘There' Faster By Ayman | Published 2009-07-27 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/elite-car-rental-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/elite_luxury_car_rental_white?size=_original) ‘Get there faster’ is the tagline of these [scandalous car rental ads](https://www.trendhunter.com/trends/mwcurated). Why do we say scandalous? Because that tagline is coupled with images of young women wearing a pantyhose that looks like a road, which leads to their private areas. Granted that [sex and cars](https://www.trendhunter.com/trends/you-are-how-you-car) often go hand-in-hand in the world of advertising, I think these ads could be a little bit less crude and vulgar. The ads come from ad agency [Publicis Prague](https://www.trendhunter.com/trends/cherokee-hybrid), Czech Republic with photography by Adam Holý and art direction by Michal Gabriž. Štepán Zálešák is the one responsible for the copy. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 80% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Provocative Advertising:** There is an opportunity for brands to push boundaries and create attention-grabbing ads that challenge social norms. - **Controversial Marketing:** Brands can generate buzz and create a strong brand identity by incorporating controversial elements into their marketing campaigns. - **Creative Branding:** By thinking outside the box, brands can develop unique and memorable advertising strategies that set them apart from competitors. ### Where This Applies - **Automotive:** There is an opportunity for car rental companies to disrupt the industry by using provocative advertising to target a younger demographic. - **Fashion:** Fashion brands can capitalize on controversial marketing by utilizing shock value to attract attention and create a strong brand identity. - **Advertising:** The advertising industry has the potential to innovate by embracing unique and creative approaches that challenge traditional advertising norms. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md)