# Hybrid TV Platforms Elisa Releases Next-Generation TV Service Built For Mixed Viewing Habits By Niko Pajkovic | Published 2021-08-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/elisa References: [v-net](https://www.v-net.tv/2021/08/20/elisa-launches-its-next-gen-tv-platform-harnessing-android-tv-operator-tier/) & [elisa.ee](https://www.elisa.ee/et/eraklient/tv/tv-kodus/elisa-elamus) Estonian telecommunications and TV provider Elisa has launched its next-generation, super-aggregated TV service titled 'Elisa Elasmus.' The new platform delivers a hybrid service that looks to mirror the multitiered viewing habits of today's connected audiences. Delivered as a set-top box and powered by Android TV OS Operator Tier, 'Elisa Elasmus,' features Google Play Movies, Amazon [Prime Video](https://www.trendhunter.com/trends/electric-entertainment), [Viaplay](https://www.trendhunter.com/trends/viaplay-group), and [Youtube](https://www.trendhunter.com/trends/primetime-channels), which are all offered alongside traditional TV channels of which there are over 150 of. In addition, the service will be accessible across multiple devices including Smart TVs, phones, tablets, and web browsers. The platform also comes with a new '3READY Control Center' that allows users to manage all of the apps available on 'Elisa Elasmus' in a unified manner. Certainly, this next-generation service fits into a broader trend happening within the industry. One that sees TV providers striving to deliver multitiered watching solutions capable of blending and organizing content from a wide range of sources including both streaming apps and traditional cable. Image Credit: Elisa ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 34% | Activity: 71% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Multitiered Watching Solutions:** TV providers can explore incorporating multiple sources of content, including streaming apps and traditional cable, to deliver a more comprehensive viewing experience. - **Hybrid TV Platforms:** Building a platform that can mirror multitiered viewing habits of connected audiences, across various devices and offering a unified control center, can disrupt the video streaming sector. - **Super-aggregated TV Service:** Creating a super-aggregated TV service that offers multiple content sources, and delivering it through a set-top box and various devices, can drive innovation and enhance viewing experience. ### Who This Affects Most - **Telecommunications:** Telecommunications companies can evaluate the potential of introducing hybrid TV platforms that blend traditional cable and streaming apps, to offer a superior customer experience. - **TV Providers:** TV providers can explore the possibilities of offering a comprehensive and unified content experience across various devices, to stay ahead of the competition. - **Video Streaming:** Competitive disruption opportunities exist for video streaming companies that can adopt features such as super-aggregated content and provide a unified control center, offered across various devices. ## Related on Trend Hunter - [Android-Powered TV Services](https://www.trendhunter.com/trends/bell-fibe-tv.md) - [Enhanced German Streaming Services](https://www.trendhunter.com/trends/hdtv-1.md) - [Android-Powered TV Subscriptions](https://www.trendhunter.com/trends/odido.md) - [AI-Powered Streaming Services](https://www.trendhunter.com/trends/sky-mexico.md) - [Streaming-Targeted Smart TVs](https://www.trendhunter.com/trends/tivo-smart-tvs.md) - [Expanded Entertainment Web Apps](https://www.trendhunter.com/trends/proximus.md) - [Fully-Integrated Streaming Devices](https://www.trendhunter.com/trends/virgin-media.md) - [All-in-One Telecom Streaming Services](https://www.trendhunter.com/trends/verizon-play.md) - [Fully-Integrated Smart TVs](https://www.trendhunter.com/trends/sky-glass.md)