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# Powder-Puff Updos
The Elin Skoghagen Elle Russia July 2010 Spread is Flirtatious

By Zoe Badley | Published 2010-06-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/elin-skoghagen-elle-russia
References: [fashionising](http://www.fashionising.com/pictures/b--Elin-Skoghagen-lingerie-and-knitting-4170.html) & [elle.ru](http://www.elle.ru/)

How amazing it would be if everyone could pull off a dust-cloud updo with [blunt bangs](https://www.trendhunter.com/trends/clipin-bangs) and make [knitted lingerie](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) appealing enough to wear as outerwear. With the Elin Skoghagen Elle Russia July 2010 editorial, you'll be trying to pull off the same look without a moment's notice.

Fashion model Elin Skoghagen is so darn flirtatious and cute in this editorial that you hardly notice the clothes. However, being dressed in [sheer black lingerie](https://www.trendhunter.com/trends/velvet-heat), soft hues and knee-high stockings hardly goes unnoticed for too long. Be sure to check out the gallery for more shots photographed by Lee Broomfield.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 63% | Activity: 39% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Dust Cloud Updos:** The trend in fashion and beauty for dusty, messy and voluminous updos is disrupting traditional hair styling techniques with renewed creativity.
- **Lingerie as Outerwear:** The trend in fashion of making inner garments as outerwear is disrupting traditional fashion styles and creating new opportunities for designers to explore lingerie fabrics and design.
- **Knee-high Stockings:** The trend in fashion for knee-high stockings is disrupting traditional hosiery styles and creating new opportunities for designers to explore creative and innovative ways to incorporate stockings.

### Who This Affects Most

- **Fashion:** There are disruptive opportunities related to fashion, including reinventing traditional fashion styles and creating new ones that are more inclusive of unconventional styles and designs.
- **Beauty:** There are disruptive opportunities related to beauty, including creating new hair, makeup, and skincare products that cater to the needs and desires of consumers who embrace unconventional styles and designs.
- **Photography:** There are disruptive opportunities related to photography, including exploring innovative techniques and styles that capture and highlight unconventional beauty standards and fashion trends.

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