# Butt-Kicking Healthy Food Ads The Elige Vivir Sano Campaign Urges People to Exercise Will Power By Meghan Young | Published 2012-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/elige-vivir-sano-campaign References: [behance.net](http://www.behance.net/gallery/Choose-to-live-healthy/5857851) & [piensapositivo.cl](http://www.piensapositivo.cl/) The Elige Vivir Sano campaign might seem a little violent, but sometimes such a forceful approach needs to be taken, especially when it comes to topics like leading a healthy lifestyle. A banana is portrayed beating the ketchup out of a batch of fries while a sneaker is seen strangling an old pair of slippers. These images are accompanied by the tag line, "Exercise your will power." For those who have little will power, such aggressiveness is necessary. Created by the [Lowe Porta](https://www.trendhunter.com/trends/holiday-house-kits) ad agency for the [Government of Chile](https://www.trendhunter.com/trends/government-of-canada), the Elige Vivir Sano campaign is extremely eye-catching. Both children and adults will get a kick out of the images, which were illustrated by Oscar Ramos. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Aggressive Healthy Lifestyle Campaigns:** Opportunity to create marketing campaigns that use forceful and eye-catching imagery to encourage healthy lifestyles. - **Illustrated Advertising:** Opportunity to use creative illustrations to convey messaging in a memorable way. - **Willpower Promotion:** Opportunity to leverage messaging around exercising willpower to promote products or initiatives related to healthy lifestyle choices. ### Where This Applies - **Health and Wellness:** Opportunity to create products or services that promote healthy lifestyles using aggressive imagery and willpower messaging. - **Advertising and Marketing:** Opportunity to incorporate creative illustrations and aggressive messaging into advertising campaigns for a variety of industries. - **Government Initiatives:** Opportunity for government entities to create campaigns that use edgy and bold marketing tactics in order to promote healthy lifestyles and behaviors. ## Related on Trend Hunter - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Avocado Oil-Based Product Campaigns](https://www.trendhunter.com/trends/chosen-to-save-food.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Plant-Based Meat Resolution Campaigns](https://www.trendhunter.com/trends/beyond-meat-literally-the-least-you-can-do.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md)