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# Dual-Purpose Panache
Elie Tahari Mixes Business With Brunch for Spring '10

By Jacqueline Parrish | Published 2009-09-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/elie-tahari
References: [coutorture](http://www.coutorture.com/4848222?page=0,0,32) & [elietahari](http://www.elietahari.com/)

The name Elie Tahari usually brings to mind fashion-conscious corporate-wear for the business savvy woman.

Fortunately, the designer has made a steady effort to provide customers of the Elie Tahari label something different; effortlessly stylish, vogue-wear that is acceptable for both a business meeting as well as Sunday brunch.

Highlights of the [Elie Tahari Spring](https://www.trendhunter.com/trends/saudia-airlines-and-elie-saab) 2010 [RTW](https://www.trendhunter.com/trends/bruceglen) line included a modish linen dress with patch pockets and an irresistible tie-up bow at the waist, a flashy, metallic-gold-linen tunic paired with jet black boy shorts, and his accents of flaming orange charmeuse.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 59% | Activity: 8% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Versatile Fashion:** Opportunity for designers to create clothing that seamlessly transitions between business and casual settings.
- **Effortless Style:** Demand for fashion that is both fashionable and functional, catering to multi-purpose lifestyles.
- **Mix-and-match:** Preference for clothing items that can be easily paired and styled for different occasions.

### Where This Applies

- **Fashion:** Designers and retailers can capitalize on the growing market for versatile fashion pieces.
- **Retail:** Opportunity for retailers to offer a curated selection of multi-purpose clothing, targeting consumers seeking convenience and style.
- **Lifestyle:** Brands that cater to multi-purpose lifestyles can tap into a niche market, providing fashion options that seamlessly fit into various settings.

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