# Sexy Snow Queens Haute Northern Exposure at Elie Saab Fall 2009 Couture Show By Christina Butty | Published 2009-07-09 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/elie-saab-fall-2009-couture-show References: [style](http://www.style.com/fashionshows/review/F2009CTR-ESAAB) & [eliesaab](http://www.eliesaab.com/) Elie Saab’s Fall 2009 couture show was fit for a (snow) queen. All of the models wore exquisite beautiful white dresses with elaborate detailing. Unfortunately, Elie Saab’s Fall 2009 couture show did not come without controversy. Many of the fashion elite compared this show to Lagerfeld’s all-white couture offering a season earlier, and didn’t hesitate to comment. Drama aside, is it now okay to wear white after Labor Day? **Implications** - As the number of dark designs grow each day, consumers are looking for more simple styles. Products that feature a classic look are appealing to those who want to be reminded of simpler times. In order to draw in more customers, companies could incorporate a subtler aesthetic into their items. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 77% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Classic-style Fashion:** The trend towards classic and simpler fashion styles is growing, offering potential for companies to incorporate subtler aesthetics in their clothing lines. - **Controversial Fashion Shows:** The controversy surrounding Elie Saab's Fall 2009 couture show highlights a trend towards risks and drama in fashion presentations, offering an opportunity for brands to create buzz and stand out with provocative designs. - **White After Labor Day:** The discussion around whether or not it's acceptable to wear white after Labor Day creates an opportunity for fashion brands to offer styles and designs that challenge traditional fashion rules and encourage rebellion. ### Who This Affects Most - **Fashion Industry:** The fashion industry is experiencing a trend towards classic, simpler styles and controversial shows, which presents opportunities for brands to create buzz with provocative designs and challenge traditional fashion rules. - **Retail Industry:** The trend towards classic and simpler fashion styles offers opportunities for the retail industry to capitalize on the demand for high-quality, timeless pieces that will remain in style for years to come. - **Marketing Industry:** The controversy surrounding Elie Saab's Fall 2009 couture show shows the potential for the marketing industry to generate buzz and stand out with bold, attention-grabbing campaigns that challenge traditional ideas of beauty and fashion. ## Related on Trend Hunter - [White Denim Fashion Collections](https://www.trendhunter.com/trends/house-of-hellmanns.md) - [Alpine Couture Capsules](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Alpine Couture Luxe Capsules](https://www.trendhunter.com/trends/lv-ski-2025.md) - [All-White Tonal Holiday Apparel](https://www.trendhunter.com/trends/ibiza-whites.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)