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# Luxury Video Game Fashion
The Eli Schmidt WWD S/S Preview is Playfully Posh

By Marie | Published 2011-10-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/eli-schmidt-wwd
References: [thefashionisto](http://thefashionisto.com/frederik-tolke-dmitry-b-by-eli-schmidt-for-wwd/) & [wwd](http://www.wwd.com/)

[Nintendo's](https://www.trendhunter.com/trends/nintendo-super-mario-travel-items) superhero brothers Mario and Luigi get the [luxury treatment](https://www.trendhunter.com/trends/luxury-menswear-campaign) in the Eli Schmidt WWD Spring/Summer 2012 fashion preview. The New York City-based photographer captures models Frederik Tölke and Dmitry B in the hottest looks for next year from the likes of Dolce and Gabbana, Corneliani, and Salvatore Ferragamo.

In vibrant cardinal and green suits, the models show they're not afraid of a little color, and look absolutely stunning and polished thanks to stylist Alex Badia. Kaleidoscopic jackets paired with open-toe sandals might not be great for the winter months, but if you're looking to escape the cold, this look is perfect for a [vacation down south](https://www.trendhunter.com/trends/mens-stuff). Double-breasted blazers are definitely back this season, and are easily dressed down for summer nights in a light, sandy color.

Check out the Eli Schmidt WWD SS 2012 preview for all the hottest menswear looks for next year.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 87% | Activity: 76% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Luxury Video Game Fashion:** Luxury fashion brands can partner with video game developers to create high-end fashion items based on popular video game characters and franchises.
- **Colorful Suits:** Fashion designers can incorporate more bold colors into suits, creating more visually striking and unique statement pieces.
- **Double-breasted Blazers:** With the resurgence of double-breasted blazers in fashion, designers can create updated, modern versions of this classic item that can be dressed up or down.

### Who This Affects Most

- **Fashion:** Fashion brands can explore new creative avenues by partnering with video game developers to tap into the world of gaming and create unique fashion collections.
- **Gaming:** Video game developers can expand their reach and appeal to wider audiences by collaborating with luxury fashion brands to create high-end fashion items based on their popular franchises.
- **Menswear:** Menswear designers can experiment with bolder colors and patterns, and provide unique twists on classic items like double-breasted blazers to create fresh and modern looks.

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