# Contemporary Pop Streetwear Eli Russell Linnetz Creates His First Collection With Nike By Amy Duong | Published 2019-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eli-russell-linnetz References: [highsnobiety](https://www.highsnobiety.com/p/eli-russell-linnetz-utr/) & [elirusselllinnetz](https://www.elirusselllinnetz.com/erl/) Eli Russell Linnetz is a talented creative mind that dabbles in photography with some of the biggest names in the fashion industry. He recently created his first fashion line after being tapped by Adrian Joffe, who is one of the co-founders of [Dover Street Market](https://www.trendhunter.com/trends/dover-street-market-x-nike) and the CEO of CCOMME des GARCONS. Linnetz was asked to design a shopping bag for the grand opening of [DSM's](https://www.trendhunter.com/trends/vk-design-works-x-new-balance) Los Angeles location. He stated that he got "carried away" and designed a whole collection, some of which was made in partnership with [Nike](https://www.trendhunter.com/trends/syna-collection). The capsule features bright pops of color such as lavender, chartreuse, neons, and aqua blue. It also highlights playful graphics such as doodles scribbles. Some of the materials include cotton, fleece, and corduroy to highlight wearability and casual design themes. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 67% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Pop Streetwear Fashion:** There's a growing trend in the fashion industry for playful, casual and wearable designs that incorporate bright colors and graphics, such as doodles and scribbles, in materials like cotton, fleece and corduroy. - **Collaborative Creative Design:** The success of Eli Russell Linnetz's collaboration collection with Nike demonstrates potential disruptive innovation opportunities in partnerships between well-known fashion designers and athletic brands. - **Driven by Creative Minds:** The rise of designers like Eli Russell Linnetz and the emphasis on creative innovation offers potential opportunities for unconventional talent in the fashion industry to gain prominence. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry has the potential to continue to see growth in playful, casual and wearable designs that incorporate bright colors and graphics in materials like cotton, fleece and corduroy. - **Athletic Brands:** Athletic brands like Nike have the opportunity to collaborate with well-known fashion designers to tap into the trend of playful, casual and wearable designs with bright colors and graphics. - **Photography Industry:** Photographers with experience working with fashion industry creatives may see opportunities to expand into clothing design and creative collaborations as demonstrated by Eli Russell Linnetz's success with Nike and CCOMME des GARCONS. ## Related on Trend Hunter - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Rapper Apparel Capsules](https://www.trendhunter.com/trends/syna-collection.md) - [One-of-One Fashion Capsules](https://www.trendhunter.com/trends/aeliza-3.md) - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [Tailored Americana Summer Fashion](https://www.trendhunter.com/trends/poison-ivy-collection.md) - [Seasonal Casual Apparel](https://www.trendhunter.com/trends/erl-holiday.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Consumption-Inspired Fashion Capsules](https://www.trendhunter.com/trends/loutre-2.md)