# Monster-Crashing Editorials Eli Neugeboren Illustrates Beasts Into an Edelweiss Fashion Spread By Francis Tiangson | Published 2011-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eli-neugeboren References: [whodesignedit.net](http://whodesignedit.net/fashion/monster-illustrations-invade-fashion-shoot-eli-neugeboren) & [elineugeboren](http://elineugeboren.com/) Illustrator Eli Neugeboren teamed up with photographer Dustin Cohen to create this interesting fashion spread for [Edelweiss](https://www.trendhunter.com/trends/edelweiss-bouncy-jelly-mist). The series was photographed in New York, giving the monsters plenty of opportunities to show up in the background. The monsters Eli Neugeboren added includes a [giant green monster](https://www.trendhunter.com/trends/ai-monster) cramped into a bus and a huge winged beast perched on a church. This is one way to make a normal fashion spread into a stand-out attention-grabber. **Implications** - The rising popularity of graphic design and CGI computer technology allows businesses to enhance their products and designs with these new tech advancements to create memorable and bold imagery. In competitive markets, consumers are attracted to images and branding that experiment with bold and controversial designs. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 39% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Graphic Design Monsters:** Utilizing fantastical monsters in graphic design and advertising campaigns to create unique and memorable imagery. - **CGI Fashion Photography:** Incorporating CGI technology in fashion photography to create visually striking and attention-grabbing spreads. - **Bold Branding Experiments:** Experimenting with bold and controversial imagery in branding and marketing to stand out in competitive markets. ### Sectors Adopting This - **Fashion Photography:** The fashion industry can utilize CGI technology and fantastical monsters to create eye-catching fashion spreads. - **Graphic Design:** Graphic design can utilize fantastical monsters to create bold and memorable branding for clients. - **Marketing and Advertising:** Marketing and advertising campaigns can incorporate bold branding experiments and unique imagery to stand out in competitive markets. ## Related on Trend Hunter - [Adorable Monster-Inspired Graphic Tees](https://www.trendhunter.com/trends/the-monsters.md) - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md) - [Character Art-Infused Leather Bags](https://www.trendhunter.com/trends/moynat-x-kasing.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Creature-Inspired Home Good Lines](https://www.trendhunter.com/trends/charles-jeffreys-loverboy.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Horror-Creature-Inspired Footwear Capsules](https://www.trendhunter.com/trends/universal-monsters-collection.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Imaginative Fantasy-Inspired Campaigns](https://www.trendhunter.com/trends/canva-spotlights.md)