# Field-Frolicking Family Shoots Eli McFadden's Shoot For F.M Allen's Winter 2011 Line is Rustic By Sophia Pelka | Published 2012-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/eli-mcfadden1 References: [elimcfadden](http://elimcfadden.com/pages/fmallen_01/) & [fmallen](http://fmallen.com/index.php) Eli McFadden recreates the rustic appeal of F.M Allen's Fall/Winter 2011 collection in this photo series. Eli McFadden captures earthy scenes that embody the [all-American desert look](https://www.trendhunter.com/trends/rudsak-ss25-collection). The haze of the desert is forgotten with the soft textures of the collection, which are made more elegant by the roughness of the drought-ridden field. With crisp precision, each shot is formed into an elegant portrait of a family member, accentuating the [effortless class of the clothing](https://www.trendhunter.com/trends/alyson-eastman). McFadden's direction has the model mirroring the majesty of the surrounding landscape. The 'father' model embodies the Ruler of the Ranch attitude. The composition of the photographs is welcoming, recalling [classic American family values](https://www.trendhunter.com/trends/gapstudios-fw25). Working out of New York and Los Angeles, Eli McFadden has masterfully captured the hometown feeling of the clothing line through the outdoorsy charm of his photographs. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 44% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Rustic Appeal:** Disruptive innovation opportunity: Integrate rustic elements into urban fashion to create a unique and nostalgic style. - **Effortless Class:** Disruptive innovation opportunity: Develop clothing lines that combine timeless elegance with comfortable and easy-to-wear designs. - **Outdoorsy Charm:** Disruptive innovation opportunity: Create fashion campaigns that embrace nature and outdoor experiences, connecting with consumers who value sustainability and adventure. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Utilize eco-friendly materials and production methods to cater to the growing demand for sustainable and ethical fashion. - **Photography:** Disruptive innovation opportunity: Develop innovative techniques and styles in fashion photography that evoke emotions and tell compelling stories. - **Advertising:** Disruptive innovation opportunity: Explore creative ways to showcase fashion brands and their values through visually appealing and authentic advertising campaigns. ## Related on Trend Hunter - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Tailored Americana Summer Fashion](https://www.trendhunter.com/trends/poison-ivy-collection.md)