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# Swanky Wilderness Shoots
Eli McFadden's 'Cole' Series Brings Urban Style to Nature's Doorstep

By Meghan Young | Published 2010-07-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/eli-mcfadden
References: [whitezine](http://www.whitezine.com/en/photography/eli-mcfadden-cole-photoshoot.html) & [elimcfadden](http://elimcfadden.com/)

Taking style off the [streets and into the wilderness](https://www.trendhunter.com/trends/summer-outdoor), Eli McFadden has shot a captivating [fashion spread](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam). Named after the model who posed for him, 'Cole' is a series that focuses on the [functionality of the fashion](https://www.trendhunter.com/trends/andwander-fw25) showcased.

With particular emphasis on composition, Eli McFadden frames each of his photos beautifully. This New York-based photographer knows exactly where his talents lie, and allows the model himself to evoke a connection with the audience.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 47% | Activity: 11% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Urban-nature Fusion:** Opportunity to create fashion and beauty products that seamlessly blend urban and natural elements.
- **Functionality Focused Fashion:** Opportunity to design and market practical fashion items with equal emphasis on style and usefulness.
- **Captivating Wilderness Photography:** Opportunity to explore and showcase the beauty of the natural world through fashion and photography.

### Where This Applies

- **Fashion and Beauty:** Opportunity for fashion designers and beauty companies to collaborate on products that merge urban and natural styles.
- **Outdoor and Adventure:** Opportunity for companies specializing in outdoor and adventure gear to expand their product lines to include stylish and functional apparel.
- **Photography and Art:** Opportunity for photographers and artists to collaborate with fashion and beauty brands to create visually striking campaigns featuring nature and wilderness.

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