# Coconut-Infused Lip Glosses E.l.f.'s Lip Plumping Gloss Offers Soothing Hydration By Lima Kalim | Published 2024-06-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elfs-lip-plumping-gloss References: [elfcosmetics](http://elfcosmetics.com/en_CA/lip-plumping-gloss/82457.html)  E.l.f.'s Lip Plumping Gloss is a high-shine gloss that [plumps and hydrates](https://www.trendhunter.com/trends/plump-ambition-hyaluron-lip-oil). The product is infused with coconut oil, which soothes and hydrates the lips, while vitamin E nourishes and softens them. The gloss offers a sheer color with a [cooling tingle](https://www.trendhunter.com/trends/glossier-lip-glaze). The line has three new shades, 13 shades in total, including Sparkling Rose (pinky rose), Champagne Glam (champagne pink glitter), Mocha Twist (medium pinky brown), Pink Sugar (clear with [pink and gold shimmer](https://www.trendhunter.com/trends/sugar-plum-shimmer-lip-oil)), Peach Bellini (milky pink), Praline (mauve), Pink Cosmo (pale beige-pink shimmer), Mauve Lady (mauve shimmer), Bahama Mama (coral orange), Sweet Talker (dusty pink shimmer), Chocolate Glaze (rich brown shimmer), and Petal Pressed (rosy beige). Image Credit: E.l.f. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 73% | Activity: 71% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Coconut-infused Beauty:** The infusion of coconut oil in beauty products enhances moisturizing properties while providing natural health benefits. - **Multifunctional Lip Products:** Combining plumping, hydrating, and nourishing elements in a single lip product offers convenience and added value to consumers. - **Shade Diversity:** Expansive color ranges in lip gloss lines cater to a wider variety of consumer preferences and skin tones. ### Who This Affects Most - **Cosmetics:** The cosmetics industry is continually evolving with innovations that emphasize natural ingredients and multifunctional products. - **Natural Health Products:** Integrating natural oils like coconut into health and beauty aids taps into the growing consumer desire for natural remedies. - **Consumer Packaged Goods:** Innovations in packaging and product formulation reflect an increasing demand for high-quality, multifunctional beauty products. ## Related on Trend Hunter - [Glossy Plumping Lip Oils](https://www.trendhunter.com/trends/plumping-lip-oil.md) - [Lip Plumping Glosses](https://www.trendhunter.com/trends/elfs-pout-clout.md) - [SPF-Infused Lip Glosses](https://www.trendhunter.com/trends/sun-boss-gloss.md) - [Extra-Glossy Lip Oils](https://www.trendhunter.com/trends/glow-reviver-lip-oil.md) - [Melting Lip Balms](https://www.trendhunter.com/trends/melting-lip-balm.md) - [Crave-Worthy Lip Balm Flavors](https://www.trendhunter.com/trends/glow-reviver.md) - [Sensorial Plumping Glosses](https://www.trendhunter.com/trends/lip-plumping-gloss.md) - [Plumping Sensation Lipglosses](https://www.trendhunter.com/trends/clean-fresh-yummy-gloss-plumpers.md) - [Plumping Hydration Lip Glosses](https://www.trendhunter.com/trends/faux-filler-extra-shine-lip-gloss.md)