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# Urban Elf Clothes
Elfenkleid

By whatÂ´s wrong with the zoo | Published 2008-05-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/elfenkleid-garment-for-urban-elfs
References: [whats-wrong-with-the-zoo](http://www.whats-wrong-with-the-zoo.com/elfenkleid-garments-for-urban-elfs/#more-898) & [elfenkleid](http://www.elfenkleid.com/)

If you've ever wanted to look like an elf, then **[elfenkleid](http://www.elfenkleid.com)**can make that fantasy come true.

In Germanic mythology, elves were depicted as a race of [minor nature and fertility gods](https://www.trendhunter.com/trends/goddess-collection), often portrayed as youthful-looking men and women of great beauty. They are said to live in forests, underground, caves, or in wells and springs. Some say they are long-living or even immortal and are beings of magical powers.

Getting magical power by dressing up in elfenkleid (translation: elf dress) is questionable, but at least we get a touch of that â€œyouthfu -seeming great beautyâ€. At least that's something for us Non Middle Earth creatures, don't you think?

Elfenkleid is a leading avant-garde label from Austria. Founded eight years ago in Vienna by designers Annette Prechtl and Sandra Thaler, elfenkleid soon gained recognition and acknowledgment especially in Europe and Japan. The aspiring label stands for excellent quality and a [timeless independence of seasonally changing trends](https://www.trendhunter.com/trends/long-lasting-clothing). But wait - there's more.

What makes elfenkleid outstanding and remarkable is not only the comfort and the simple, linear designs, it's the unique elfenkleid â€œhandwritingâ€. The garments always seem to caress the body. The drapery and experimental cuts flow around the body's contours without being obtrusive or contrived. It's feminine, it's intelligent, it's casual and ever wearable.

Online, you can get elfenkleid clothing at styleserver and soupandfish.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 81% | Activity: 65% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Fantasy Fashion:** The emerging trend of fashion inspired by mythical creatures and folklore presents opportunities for designers to create unique and imaginative clothing designs.
- **Avant-garde Label:** The growing trend of consumers looking for unique and independent fashion designs offers opportunities for avant-garde labels to gain recognition and market share.
- **Body-positive Fashion:** The trend of creating clothing that embraces different body types and sizes presents opportunities for designers to create comfortable, flattering, and confident looks for everyone.

### Who This Affects Most

- **Fashion:** The fashion industry can embrace the emerging trend of fantasy fashion by incorporating mythical creatures and folklore into their designs, presenting a unique and imaginative clothing line.
- **Independent Designer:** The trend of consumers looking for unique and different independent labels presents an opportunity for designers to gain market share by creating avant-garde clothing designs.
- **E-commerce:** The trend of online retail creates opportunities to reach a broader audience. Consumers can purchase elfenkleid clothing online, making the brand accessible beyond Europe and Japan.

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