# Compact Moisturizing Sticks The Brand 'e.l.f Cosmetics' Offers a Travel-Friendly Moisture Stick By Mishal Omar | Published 2016-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elf References: [amazon](https://www.amazon.ca/l-f-cosmetics-Daily-Moisture-Stick/dp/B009ZB6MKM?tag=trenhunt0f-20) & [elfcosmetics](http://www.elfcosmetics.com/p/daily-moisture-stick) e.l.f Cosmetics is known for its extremely affordable makeup and skincare products. One standout product from the brand is a [moisturizing stick](https://www.trendhunter.com/trends/dualpurpose-beauty-stick) that aims to convenience the life of those who use it. The product comes in a sleek, [compact black package](https://www.trendhunter.com/trends/kahi-airy-fit-sun-stick) that reveals the moisturizer in stick form and twists up to push it out. The benefits of the packaging and the formulation of the Daily Moisture Stick are that they make the product extremely simple to apply, and can be traveled with for convenient use. The product contains moisturizing and anti-aging ingredients that include grape, cocoa, shea, avocado, macadamia, aloe and chamomile. This e.l.f Cosmetics stick is ideal for people who enjoy [simple skincare routines](https://www.trendhunter.com/trends/onthego-edit) that do no require too much work. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 39% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Compact Skincare:** The compact packaging and easy application of moisturizing sticks offers disruptive innovation opportunities in the skincare industry. - **Travel-friendly Beauty:** The convenience of portable moisturizing sticks presents disruptive innovation opportunities in the beauty industry for on-the-go consumers. - **Affordable Skincare:** The extremely affordable moisturizing sticks from brands like e.l.f Cosmetics create disruptive innovation opportunities in the skincare market by catering to cost-conscious consumers. ### Where This Applies - **Skincare:** The compact moisturizing stick trend can drive disruptive innovation within the skincare industry by offering convenient and easy-to-use products. - **Cosmetics:** The travel-friendly nature of moisturizing sticks presents disruptive innovation opportunities in the cosmetics industry by catering to consumers who value convenience in their beauty routines. - **Beauty:** The combination of affordability and convenience in moisturizing sticks creates disruptive innovation opportunities within the beauty industry, appealing to price-conscious and on-the-go consumers. ## Related on Trend Hunter - [Hydrating Cooling Primer Sticks](https://www.trendhunter.com/trends/cooling-primer-stick.md) - [Convenience-Focused Hydrating Serum Sticks](https://www.trendhunter.com/trends/hydrating-serum-stick.md) - [All-Purpose Beauty Balm Sticks](https://www.trendhunter.com/trends/allpurpose-beauty-balm.md) - [Cruelty-Free Gel Moisturizers](https://www.trendhunter.com/trends/holy-hydration.md) - [Intimate Skincare Sticks](https://www.trendhunter.com/trends/vmagic-lips-stick.md) - [Melting Lip Balms](https://www.trendhunter.com/trends/melting-lip-balm.md) - [Multi-Benefit Skincare Sticks](https://www.trendhunter.com/trends/multistick-balm.md) - [Barrier-Strengthening Skin Sticks](https://www.trendhunter.com/trends/kiehls-1.md) - [Plastic-Free Body Moisturizers](https://www.trendhunter.com/trends/moisturizing-body-stick.md)