# Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills

By Laura McQuarrie | Published 2023-11-09 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/elf-up-on-roblox
References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2023-11-09/elf-launches-entrepreneurial-skill-building-experience-in-roblox/) & [ir.roblox](https://ir.roblox.com/news/news-details/2023/e.l.f.-Launches-Its-First-Ever-Experience-on-Roblox-Empowering-Entrepreneurs-and-Cultural-Changemakers-to-Bring-Passion-Projects-to-Life/default.aspx)

![Playful Entrepreneurial Metaverses](https://cdn.trendhunterstatic.com/thumbs/519/elf-up-on-roblox.jpeg)

Tons of beauty brands are flocking to the metaverse to offer immersive experiences in virtual reality and e.l.f. Cosmetics and e.l.f. SKIN are introducing e.l.f. UP! on Roblox to help Gen Z and Gen Alpha build valuable skills to bring to the workforce. This experience focused on boosting entrepreneurial skills has players create and customize the startup for their dream based on causes and subjects that they're passionate about. Through the gamified experience, players will pick up on coding, financial literacy and social awareness.

e.l.f. UP! on Roblox taps into the fact that 62% of all Gen Zs either are or intend to become entrepreneurs in the future, according to a recent study by BazaarVoice, and analytical skills, creative thinking and technological literacy will be in high demand as the workforce continues to change.