# Soft Glam Foundations e.l.f. Cosmetics Unveils New Satin Finish Foundation By Debra John | Published 2024-06-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elf-soft-glam-satin-foundation References: [elfcosmetics](https://www.elfcosmetics.com/en_CA/soft-glam-satin-foundation/84935.html)  The new e.l.f. Cosmetics Soft Glam Satin Foundation is a buildable, long-wearing foundation that offers [medium coverage](https://www.trendhunter.com/trends/lumimatte-foundation) with a finish that feels like a second skin. Formulated with [skin-friendly ingredients](https://www.trendhunter.com/trends/skincareinfused-longwear-foundation) like 1% Hydrating Hibiscus Complex, in addition to fruit extracts like blueberry pomegranate, and goji berry, e.l.f. Cosmetics has created a "breathable" foundation that feels weightless without suffocating the skin. Likewise, the [non-comedogenic aspect of this foundation](https://www.trendhunter.com/trends/porefessional-foundation) prevents pores from being clogged, which eliminates a cakey feeling that is sometimes associated with medium-coverage foundations. The e.l.f. Cosmetics Soft Glam Satin Foundation also comes in an extensive shade range—36 shades in total — and an e.l.f. Shade Match Guarantee that attests to consumers finding their perfect match and is suggested for all skin types. This foundation is a vegan product that is cruelty-free and formulated without the use of phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. Image Credit: e.l.f. Cosmetics ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 89% | Activity: 95% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Skin-friendly Formulations:** Increasing consumer demand for makeup products enriched with skin-beneficial ingredients like hydrating hibiscus and fruit extracts. - **Non-comedogenic Beauty:** Growing preference for non-comedogenic formulas that cater to consumers seeking makeup that does not clog pores or cause breakouts. - **Inclusive Shade Range:** A broad spectrum of foundation shades meeting diverse skin tones highlights the industry's commitment to inclusivity and personalized beauty solutions. ### Where This Applies - **Cosmetics and Personal Care:** Expansion of vegan and cruelty-free product lines aligns with ethical consumerism trends and regulatory shifts. - **Skincare-infused Makeup:** Hybrid beauty products combining makeup with skincare ingredients to enhance functional beauty benefits are increasingly popular. - **Dermatologically Tested Products:** Demand for dermatologically tested and hypoallergenic products is driven by consumers prioritizing skin health and safety. ## Related on Trend Hunter - [Minimal Makeup Products](https://www.trendhunter.com/trends/elf-2.md) - [Affordable Cream Bronzer Sticks](https://www.trendhunter.com/trends/cream-bronzer-stick.md) - [Luminous Serum Foundations](https://www.trendhunter.com/trends/skin-silk-serum-foundation.md) - [affordable cream blush sticks](https://www.trendhunter.com/trends/cream-blush-sticks.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Glow-Boosting Silky Foundations](https://www.trendhunter.com/trends/luminous-silk-foundation.md) - [Skincare-Infused Long-Wear Foundations](https://www.trendhunter.com/trends/skincareinfused-longwear-foundation.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Primer-Infused Blushes](https://www.trendhunter.com/trends/primerinfused-matte-blush.md)