# Cosmetic-Toting Tumblers The e.l.f. Cosmetics and Stanley Collab Introduces Lip Oil Holders By Laura McQuarrie | Published 2024-10-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/elf-cosmetics-and-stanley References: [investor.elfbeauty](https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2024/10-22-2024) & [instagram](https://www.instagram.com/elfcosmetics/p/DBbqw7uv3Bv/?img_index=1)  Gen Z-favorite beauty brand e.l.f. [Cosmetics](https://www.trendhunter.com/trends/tarte-cosmetics-1) and [Stanley](https://www.trendhunter.com/trends/quencher-tumbler) teamed up to put a playful twist on the signature 40oz and 30oz [Quencher](https://www.trendhunter.com/trends/loveshackfancy-2) H2.0 FlowState Tumblers. The tumblers not only feature colorways that reference e.l.f.’s viral lip oil shades—Crystal Clear Night, Honey Talks, Jam Session, Red Delicious and Coral Fixation—they also have a special spot for the Tumbler Lip Oil Holder. Heading into the 2024 holiday season, some of the most sought-after gifts are lip product holders that securely attach to keychains, phones and water bottles. These convenient and practical accessories keep beloved lip products easily accessible, making them perfect for on-the-go beauty lovers. As a bonus, the e.l.f. Cosmetics and Stanley drop helps to support one of the best beauty secrets of all time—staying hydrated. ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 97% | Activity: 98% | Freshness: 30% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Integrated Beauty Accessories:** The trend of combining beauty products with everyday items, such as tumblers, enhances convenience for consumers. - **Custom Colorway Products:** Products featuring custom colorways inspired by popular cosmetic shades create a unique and personalized consumer experience. - **On-the-go Beauty Solutions:** Portable beauty solutions like lip product holders that attach to personal items respond to the increasing demand for practicality and accessibility. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can explore integrated product solutions that incorporate practical everyday items. - **Consumer Goods:** The consumer goods industry can leverage custom colorway products to appeal to the tastes of specific target demographics. - **Lifestyle Accessories:** The lifestyle accessories industry has opportunities in creating versatile products that address the needs of on-the-go consumers. ## Related on Trend Hunter - [Ultra-Femme Floral Tumblers](https://www.trendhunter.com/trends/loveshackfancy-2.md) - [Multi-Use Lip Product Holders](https://www.trendhunter.com/trends/colourpopsockets.md) - [Beauty-Inspired Vibrant Water Tumblers](https://www.trendhunter.com/trends/quencher-tumbler.md) - [Seasonal Drinkware Capsules](https://www.trendhunter.com/trends/comfort-and-joy.md) - [90s-Style Cosmetic Cases](https://www.trendhunter.com/trends/elf-cosmetics-x-caboodles.md) - [Summer-Ready Lip Capsules](https://www.trendhunter.com/trends/tarte-cosmetics-1.md) - [Keychain Lip Balms](https://www.trendhunter.com/trends/tell-all-juicy-berry-lip-balm.md) - [Co-Branded Hydration Tumblers](https://www.trendhunter.com/trends/starbucks-x-stanley.md) - [Solid Skincare Keychains](https://www.trendhunter.com/trends/purepeak.md)