# Ice Cream-Inspired Makeup Brushes This New e.l.f. Brush Helps to Blend Makeup More Evenly By Riley von Niessen | Published 2017-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/elf-brush References: [popsugar](https://www.popsugar.com/beauty/ELF-Beautifully-Precise-Swirl-Foundation-Brush-43792281) & [elfcosmetics](http://www.elfcosmetics.com/p/precise-swirl-foundation-brush?Dept=makeup-brushes&url_pos=body-url&p_name=Beautifully+Precise+Swirl+Foundation+Brush&evar1=bella:us&evar3=article:gallery-one&evar9=43792281&prop13=desktop&page_name=bella:us:article:elf-beautifully-precise-swirl-foundation-brush-43792281) Recently, a new e.l.f. brush was released, and it's available for the affordable price of $10 USD. Made specifically for foundation and other [liquid makeup products](https://www.trendhunter.com/trends/swirld), the 'Beautifully Precise Swirl Foundation Brush' has bristles of varying lengths that allow it to disperse product more evenly, as it's able to cover areas around the nose, mouth, and more in an effective way. In addition, these indentations prevent one from using too much product to compensate for the areas on their face that don't normally get covered as well. Due to this, the new e.l.f. brush saves on product in the long run, and ensures that one doesn't end up with a [cakey finish](https://www.trendhunter.com/trends/halo-glow-powder-filter) as a result. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 20% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Liquid Makeup Application:** Opportunity for new brushes with innovative bristle designs to improve the even distribution of liquid makeup products. - **Efficient Product Usage:** Opportunity to develop tools that minimize product waste by addressing areas that are typically not well-covered during makeup application. - **Affordable Makeup Tools:** Opportunity to create cost-effective makeup brushes that provide high-quality performance. ### Where This Applies - **Beauty and Cosmetics:** Disruptive innovation opportunity for beauty brands to create brushes that revolutionize the application of liquid makeup products. - **Makeup Brush Manufacturing:** Opportunity to design and produce brushes with innovative features that enhance the efficiency and effectiveness of makeup application. - **Consumer Goods Retail:** Opportunity for retailers to offer affordable yet high-quality makeup tools that cater to price-conscious consumers. ## Related on Trend Hunter - [Precision Beauty Tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes.md) - [Broom-Shaped Beauty Brushes](https://www.trendhunter.com/trends/custom-complexion-brush.md) - [Minimal Makeup Products](https://www.trendhunter.com/trends/elf-2.md) - [Motorized Rotating Makeup Brushes](https://www.trendhunter.com/trends/blendsmart.md) - [Fingerprint Application Tools](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators.md) - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md) - [Soft Glam Foundations](https://www.trendhunter.com/trends/elf-soft-glam-satin-foundation.md) - [Dynamic Eyeshadow Brushes](https://www.trendhunter.com/trends/texen-beauty-partners.md) - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md)