# AI-Based Tequila Spots Pantalones Organic Tequila x ElevenLabs AI Partner for a World Cup Greeting By Debra John | Published 2026-06-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/elevenlabs-ai References: [join.elevenlabs.io](https://join.elevenlabs.io/campaign/pantalones) ElevenLabs AI partnered with [Pantalones Organic Tequila](https://www.trendhunter.com/trends/green-jeans) to create a multilingual World Cup-themed greeting featuring actor and co-founder Matthew McConaughey. For the campaign, McConaughey recorded an original English-language welcome message for soccer fans worldwide. With his authorization, [ElevenLabs’](https://www.trendhunter.com/trends/creatorkit) AI voice technology was used to generate dubbed versions in multiple languages, allowing the campaign to reach international audiences while preserving the distinctive qualities of his voice; demonstrating how AI-powered voice localization can support global marketing efforts by adapting content efficiently across linguistic markets. In the video spots, McConaughey welcomes the global football community and delivers a humorous message encouraging fans to enjoy Pantalones Organic Tequila before attempting to speak a new language. Overall, the campaign combines celebrity participation, AI-enabled translation, and culturally adaptable storytelling to engage audiences during a major international sporting event. Image Credit: Pantalones Organic Tequila ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 63% | Activity: 49% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **AI Voice Localization:** Multilingual voice cloning preserves recognizable celebrity delivery across markets, creating scalable global campaigns with lower production complexity and stronger cultural reach. - **Celebrity Synthetic Media:** Authorized AI-generated performances extend talent participation beyond traditional recording sessions, opening new models for brand storytelling, licensing, and personalized audience engagement. - **Event-driven Brand Storytelling:** Major sports moments provide high-attention cultural contexts where adaptive content, humor, and localized messaging can make consumer brands feel more relevant worldwide. ### Sectors Adopting This - **Alcoholic Beverages:** Premium spirits brands can use AI-enabled localization and celebrity partnerships to differentiate global campaigns while maintaining consistent brand personality across regions. - **Advertising Technology:** Voice AI, translation tools, and synthetic media platforms are reshaping campaign production by making multilingual creative assets faster, more flexible, and more cost-efficient. - **Sports Marketing:** International tournaments create demand for culturally adaptable sponsorship content that connects global fan communities through localized entertainment and recognizable personalities. ## Related on Trend Hunter - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Soccer-Inspired Fan-Driven Tequila Campaigns](https://www.trendhunter.com/trends/memos-for-mexico.md) - [Personalized AI Billboards](https://www.trendhunter.com/trends/custom-billboards.md) - [Tequila Supporter Campaigns](https://www.trendhunter.com/trends/official-tequila.md) - [AI-Centric Brand Campaigns](https://www.trendhunter.com/trends/chatgpts-first-major-brand.md) - [AI-Powered Mixology Tools](https://www.trendhunter.com/trends/virtual-bartender.md) - [AI-Integrated Fragrance Campaigns](https://www.trendhunter.com/trends/messi-platinum.md) - [Cheeky AI-Backed Avocado Campaigns](https://www.trendhunter.com/trends/prediction-pit.md) - [Comedian-Fronted Tequila Campaigns](https://www.trendhunter.com/trends/short-kings.md)